Ad of the Day: Walmart orchestrates a Gilmore Girls reunion in holiday spot
Publicis Groupe’s work shows Luke and Lorelai back together in Stars Hollow for the first time since 2016.
Walmart’s holiday campaign reunites classic TV and movie characters with its ‘Give the Gifts that Show You Get Them’ campaign, and this time, Gilmore Girls protagonists are getting the treatment.
Fans of the show will be delighted to see Scott Patterson and Lauren Graham back on screens as Luke and Lorelai.
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The couple comes face-to-face for the first time since 2016 at the diner, where she is gifted a Keurig coffee maker packaged in a big Walmart box from Luke because she’s been “drinking him out of business.”
Three additional three spots bring together other on-screen duos from Love Jones, Crazy Rich Asians, and SpongeBob SquarePants. The campaign is a joint effort by Publicis Groupe agencies, including Fallon, Publicis New York, The Community, Contender and Digitas.
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