All of the winners from The Drum Awards for Advertising 2024

Taking home the top prize, the Grand Prix, is FCB Chicago for its ‘The Last Barf Bag’ campaign for anti-nausea brand Dramamine. The lighthearted, 12-minute mini-documentary looks at the eccentric subculture of air sickness bags, profiling collectors and tracing how use of barf bags has diminished as Dramamine has become more popular.

The recipient of the President’s Award, meanwhile, as chosen by jury head Liz Taylor, global chief creative officer at Ogilvy, is David Madrid for its work with JCDecaux. Looking to demonstrate the effectiveness of Metro advertising and show how it can create a buzz, David Madrid highlighted how well-placed ads in high-traffic areas could penetrate public consciousness and generate significant word-of-mouth.

The concept was simple yet powerful: showcase Marina Prieto, an endearing centenarian with a zest for life, in various everyday scenarios. From celebrating her 100th birthday to enjoying a leisurely nap, Marina’s genuine moments were displayed on posters throughout the Metro stations. These posters featured her Instagram handle (@marinaprieto1923), inviting the public to follow her journey.

You can read the full list of winners below and read the stories behind the winning work on our Case Studies hub.

President’s Award

David Madrid for JCDecaux

Grand Prix, in association with Alight Media

FCB Chicago for Dramamine

Audio Commercial (Radio/Podcasts)

Gold: Golin for Specsavers

Silver: David Madrid for Mondelez

Bronze: Ogilvy for Hieneken

Art Direction

Gold: Area 23, an IPG Health Company, for Aster & Ogilvy New York for The Coca-Cola Company

Silver: Lola MullenLowe for Persil

Bronze: AMV BBDO for Copi

Creative Innovation

Gold: VML UK for NHS Blood & Transplant

Silver: Razorfish for First Hawaiian Bank

Bronze: FCB NY for Spotify

Creative Transformation

Gold: David for Google and Android

Silver: Ogilvy Singapore for Unilever - Vaseline

Bronze: AMV BBDO for RSPCA & FCB London for Kimberly-Clark

Creative Humor

Gold: FCB Chicago for Dramamine

Silver: Good Agency and Blue Zoo for RSPB & Grand Visual, MG OMD, Specsavers, Specsavers Creative, Talon and Ann Squared Events for Specsavers

Bronze: D3 (PepsiCo Foods US) for Lay’s

Creative Use of Budget

Gold: Channel 4

Billboards/Posters, in association with Alight Media

Gold: Rethink for UberEats

Silver: MullenLowe for Unilever & Ogilvy New York for The Coca-Cola Company

Bronze: AMV BBDO for Copi

3D DOOH

Bronze: DOOH.com, Golin, Lola Mullenlowe, Mindshare, GroupM, PHD, Ustudio, Hotpickle for Magnum - Unilever

Online Video (Long Form)

Gold: Lola MullenLowe for Persil & Tilt Creative + Production for Audi

Silver: Citizen Relations for TurboTax & FCB Canada for Air Canada

Bronze: Area 23, an IPG Health Company for Aster & VML UK & Germany for Beko

Online Video (Short Form)

Gold: McKinney for Popeyes Louisiana Kitchen

Silver: Ogilvy UK & Ogilvy Sydney for Dove

Online Video Campaign

Gold: Whalar for Britvic

Bronze: US Highbush Blueberry Council for US Highbush Blueberry Council

Copywriting

Silver: AML Group for Hidden Help

Bronze: DeVito/Verdi for Brandeis & Pinterest

Automotive

Gold: Dept for eBay

Silver: Tilt Creative + Production for Audi

Bronze: Nissan Mexicana

Charity/Not-for-Profit/Social Purpose

Gold: AMV BBDO for RSPCA & Good Agency & MI Media for MND Association

Silver: Disney Star Network

Bronze: Grand Visual, Saatchi & Saatchi, PHD, Talon and Mural Republic for British Heart Foundation

CPG/FMCG

Gold: MullenLowe SSP3 for Unilever - Ala Argentina

Silver: Lola MullenLowe for Persil & MullenLowe for Unilever

Digital Out-of-Home

Bronze: Essence Mediacom, savi UK, Studio Dialect, DOOH.com for Coca-Cola

Dynamic and Interactive Digital Screens

Gold: Grand Visual, Talon, PepsiCo, OMD, Uncommon Creative Studio for OMD

Silver: Essence Mediacom, savi UK, Studio Dialect, DOOH.com for Coca-Cola

Finance

Gold: Droga5 New York for JPMorgan Chase

Silver: Uncommon Creative Studio for Hiscox

Bronze: Howden

Food and Beverage

Gold: LePub for Heineken & Rethink for Molson Coors Beverage Company

Silver: Rethink for Kraft Heinz

Government or Public Sector

Bronze: Ogilvy UK for Mayor of London

Hand-painted mural or Display

Gold: VML for The Coca-Cola Company

Healthcare and Pharma

Gold: FCB Chicago for Dramamine

Bronze: Ogilvy UK for Melanoma

Professional Services

Gold: LinkedIn

Illustration

Silver: Lola MullenLowe for Persil

Bronze: La Plage (part of MHP Group) for Pottermore Publishing

Immersive Experience

Gold: AMV BBDO for Meta Quest

Silver: David for Coca-Cola & Grand Visual, PepsiCo, Pangolin, OMD UK, Talon, NewGen, Ann Squared Events, Pixel Artworks for PepsiCo

Bronze: Talon, Hearts & Science, VCCP & Grand Visual for Allwyn, Lotto

Innovation

Gold: Wavemaker UK, VCCP, Kinetic, DOOH.com, JCD Airport for Transport for London (TfL) - Elizabeth Line

Integrated Campaigns

Gold: FCB Chicago for Dramamine & LePub for Heineken

Silver: Dentsu Creative Amsterdam for KPN

Bronze: Ogilvy UK and Ogilvy Sydney for Dove & VML UK for NHS Blood & Transplant

Interactive or Sensory

Silver: MullenLowe SSP3 for Unilever - Ala Argentina

Bronze: FCB New York for AB InBev - Michelob Ultra & Ogilvy UK for Mayor of London

Interconnected Formats

Gold: MullenLowe for Unilever

Bronze: Dept for eBay

Animation

Gold: David&Goliath for Vizio

Silver: Area 23, an IPG Health Company for Aster & Nomint for WWF

Photography

Gold: Lola MullenLowe for Persil & Ogilvy UK & Ogilvy Sydney for Dove

Culture or Leisure

Bronze: Dept for The Gym Group

Music for Commercials

Gold: Coolr for Lidl GB

Bronze: Mindshare Philippines for Unilever Philippines & Ogilvy for Heineken

Sound Design

Gold: Droga5 New York for General Entertainment Authority

Soundtracks for Commercials

Gold: AMV BBDO for RSPCA

Spectacular

Silver: Dive Billboards for Lionsgate

Bronze: Wavemaker UK for Audible

Transit (Cars, Trains, Buses)

Gold: Area 23, an IPG Health Company, & Weber Shandwick for Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Project & David Madrid for JCDecaux

Sports

Gold: Droga5 New York for General Entertainment Authority & VML for Mondelez International/Oreo

Silver: Hopeful Monsters for Park

Bronze: D3 (PepsiCo Foods US) for PepsiCo Foods and PepsiCo Beverages North America

Travel and Tourism

Silver: Zulu Alpha Kilo for Booking.com

Bronze: United Airlines

TV/VOD Commercial (Long Form)

Gold: AMV BBDO for RSPCA

Silver: Lola MullenLowe for Magnum Ice Cream & The Community for Verizon

Bronze: Lola MullenLowe for Persil

TV/VOD Campaign

Silver: LinkedIn & Pinterest

TV/VOD Commercial (Short Form)

Gold: AMV BBDO for Currys

Silver: United Airlines

Use of AR/VR

Silver: The Coca-Cola Company

Bronze: FCB New York for AB InBev - Michelob Ultra

Use of GenAI

Gold: Salesforce & Sips and Bites for Doritos/PepsiCo

Bronze: RPA Advertising for American Honda Motor Co, Inc

Use of Location

Gold: Rethink for Kraft Heinz

Silver: Burson Sweden for Arken Zoo & Lola MullenLowe for Persil

Bronze: Talon International, MG OMD, Uncommon Creative Studio & Adylic for British Airways