Award Winning Stories: Paddy Power

Attention, advertisers! Have we got news for you?

Traditional publishing giants and media outlets might seem like old news as today's audiences consume their info in different ways online. But does the advertising industry know the value of untapped news publishing audiences? Or are they being held back by outdated headlines about advertising on the open internet? Join us for an exciting and insightful spin on the classic ‘Have I Got News For You?’ panel show as industry leaders play to separate fake news from real views.

Savouring Success: The secrets of compelling food and drink marketing

Join us as we delve into the dynamic world of food and beverage marketing. From fast food to sloe gin, mighty conglomerates to maverick independents, we’ll explore the forever-changing food & drink space to see how brands can stay ahead of the curve. Uncover the secrets of successful brand collaborations, and gain insights into how to forge mutually beneficial relationships across the industry.

Fashionably Ever After

The Drum explores how sustainability, tech innovation, and inclusive marketing are reshaping the fashion and beauty industries. Learn from industry leaders about integrating eco-friendly practices, leveraging cutting-edge technology, and promoting diversity in marketing. How can brands embrace these trends to stand out in a competitive market?

Breathing new life into a global brand

This quick fire case studies dives into the transformative journey of revitalizing two beloved categories—meals and sauces—under one global Heinz Masterbrand. Discover how innovative marketing strategies and employee engagement have not only rejuvenated the brand but also driven business growth.

Advertising: Who Cares?

Some say the advertising industry is a less attractive place to be these days. Consumers at saturation point, media investments wasted, a lack of sustainability and ad-fraud rife; advertising’s reputation ranks lower than ever. Join Brian Jacobs and Nick Manning for an insight into a new movement which seeks to address some of these systemic challenges.

Plug and Play: Spotlighting success in entertainment and sport marketing

Digital marketers now enjoy an infinite number of ways to reach desired audiences – so how do they map out the best path for campaigns? In this session, we will delve into the strategies, tactics, and innovative campaigns that have propelled brands to the forefront of the entertainment and sports industries. What are the key ingredients to a successful brand partnership?

Making brand everyone’s job

The Drum sits down with AJ Coyne to look at how Monzo have embedded the brand as a strategic business driver across the company. As it continues to scale up, what’s on the horizon and why is marketing such an important part of the journey?

The power of culture in marketing

Connecting with consumers through culture and passion points has never been more valuable. Discover how PepsiCo leverages the world of art, music and sport to innovate and engage audiences, finding unique ways to reach consumers.

Opening Debate: The advertising agency model is dead

Chaired by the ever-polemical Andrew Tindall from System 1, this fast-paced, Oxford-style debate will set you up for an action packed day. On one side, we’ve got Mary Keane-Dawson (the NED to end all NEDs) and passion-powered Raffi Salama. Opposing them are Laura Jordan Bambach of Uncharted and Dom Burch, author, broadcaster, and now *master-debater*. Expect sharp banter, quick retorts, and plenty of moments that’ll leave you questioning the future of our industry - don’t miss your chance to vote on the motion!