Beki Winchel

BW

Spiro

Senior director, content and engagement
British Paralympian Kadeena Cox
The Drum Network

Experiential marketing at sports events helps turn fandom into brandom
Numerous colorful padlocks attached to a surface
The Drum Network

Seeing is believing – and Cannes Lions showed experiential builds trust
The backs of green empty rows of chairs at a stadium
The Drum Network

How to measure the sustainability of your marketing events
The backs of three people who look out over an outdoor event while the sun shines
The Drum Network

So you’re planning an event. But is it really sustainable?
A woman's hand on a basketball
The Drum Network

The power of emotion in purpose marketing: Deloitte, the WNBA and women in leadership
A Barbie doll in a pink shirt
The Drum Network

2023 was the year of Barbie (and the fan zone it created)
Some game pieces in different colors
The Drum Network

The power of thought leadership in an ever-changing landscape