Bella Ramsey stars in iPhone 16 ad promoting Apple Intelligence

By Amy Houston, Senior Reporter

September 16, 2024 | 3 min read

The Game of Thrones actor features in three short spots, each highlighting a different feature on the latest device.

Hot on the heels of its September event promoting its newest iPhone, Apple has unveiled a new campaign with three ads.

Each of the films, directed by Emmy-winner David Shane and Oscar-winning cinematographer Erik Messerschmidt, centers on the company’s artificial intelligence platform, Apple Intelligence, and how it can be integrated into everyday scenarios.

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The campaign will appear on broadcast, YouTube, online video, cinema in select markets and social media.

The tech giant has also recently worked with pop star The Weekend on his latest music video from his tune Dancing in the Flames, which was part of the ‘Shot on iPhone’ campaign.

Credits

Agency: TBWA\Media Arts Lab, Los Angeles and Sydney

Director: David Shane

Production company: O Positive Films

Post-production company: Trafik

Editing: Cut & Run

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Director of photography: Erik Messerschmidt

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