The University of Sunderland is a unique institution
Career-focussed, supportive, and distinctly Mackem. As an extension of its marketing team, our role has been to use our sector knowledge to help leverage this uniqueness in a category often lacking real differentiation. We knew Sunderland was able to be more confident and demonstrate a real connection to its audience. The first step in our ongoing partnership was to unlock and make relevant the University's ‘life-changing’ promise. To make this purpose mean something to people, we defined ‘moments’ as the core idea. Not necessarily the fan-fared, photo-opportunity moments. But the intimate, internal ones where something clicks, where you see your future ahead of you, where you find your calling – the moments that add up to life-changing.