Zilch’s "Buy Now, Pay Later" concept inspired the influencer marketing strategy developed to increase awareness and communicate the app's key features.
Zilch’s "Buy Now, Pay Later" concept inspired the influencer marketing strategy developed to increase awareness about the app and communicate its key features - such as the tap&pay mechanism. The storytelling focused on encouraging UK and Ireland audiences to be smarter with their purchasing decisions, with an authentic narrative proposal built to resonate with users and build a strong community through the hashtag #ZilchIt.
A selection of 16 influencers created engaging and uplifting content, blending the brand’s proposition with their own real-life experiences - aiming to educate and inspire followers to use the app as a cash flow management tool. By introducing a new perspective to money management, digital talents contributed to breaking down the negative connotations surrounding financial apps, leading to powerful engagement and a incredibly positive sentiment analysis and brand association.
KEY RESULTS
+81K Engagements
+1.1M Impressions
+3.3M TikTok views
Markets: UK, Ireland.
Services: STRATEGY // INFLUENCER & SOCIAL