Emily Lowes

EL

Global marketing director

Raptor
A still from Gatorade's advert featuring a close-up of a man's face with beads of orange sweat on it
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Connect with students and make customers for life, like these brands
The back of three male students heads looking towards the front of a classroom or lecture hall where a lecture is taking place
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Understand cultural nuance for a great global youth strategy
Two young people using electronic devices sit at a table outside in a park
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Gen Z is more optimistic about AI – and less worried about data privacy
Queer couple
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Think you know gen Z? Here’s what they want from brands in 2023
Quiet road in a leafy area
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Gen Z putting the brakes on UK drinking culture
Raptor considers the impact of the pandemic on graduating students.
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What it’s really like to enter the workforce post-pandemic
Raptor considers the employment decisions and options available to new graduates.
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Over half of students see company culture as most important when starting work
Earnest provides suggestions for how marketers can keep B2B marketing fresh.
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Let’s leave templated B2B marketing campaigns in 2021