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Featured on The Drum

Footballer Leah Williamson drinks from a bottle of Pepsi, in an ad for the drinks company

Diversity & Inclusion

Is the marketing industry doing enough to ally with LBGTQ+ workers and communities?
7 hours ago
'2025' in blue gainst a white background

Digital Transformation

As AI beds in, is brand strategy becoming (ironically) all the more human?
14 days ago
A neon google logo using unfamiliar fonts

Ad Spend

As Google and Meta vie for digital ad spend, should social or search teams lead?
3 months ago
A Rolex watch

Retail

Why can’t you buy a Rolex? The power of building exclusivity through scarcity
6 months ago
A variety of unique pottery, seen from above

Ecommerce

E-commerce’s newest evolution: Hyper-personalization, for everyone, all the time?
8 months ago