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Fundamentals
Validations
Inspiration
Insights

Featured on The Drum

A pastel-toned digital rendering of rock fragments

Brand Strategy

As we enter the era of microtrends, how are marketers keeping up?
11 days ago
People meditating

B2b Marketing

Experiential marketing has breathed fresh life into B2B engagements
28 days ago
Three people take a selfie in front of an inflatable 'Dreamforce' sign

B2b Marketing

The biggest myth in B2B marketing is that it shouldn’t appeal to our emotions
1 month ago
A man stands behind a camera rig

Social Media

As social gnaws at production budgets, how are marketers responding?
1 month ago
A cup of coffee bearing the words 'busy introverting' against a bubblegum-pink background

Brand Strategy

Introverts feel welcome at marketing events when they feel understood
3 months ago
GPJ global chief executive Chris Meyer with the agency’s team in India

Agency Models

How do you keep a client for nearly 90 years? Just ask GPJ
3 months ago
A customer trying out an Apple Vision Pro headset at an Apple store

Artificial Intelligence

We’ve been waiting for tech to ‘democratize creativity’. Now, Apple is getting close
3 months ago
The artwork from the Heineken 'Refreshes the parts other beers cannot reach' billboard ad

Creative Works

Classic billboard ads hold many great lessons for marketers
4 months ago