Transmission - Featured on The Drum | The Drum

Transmission

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Only 2.6% of public or private company boards globally contain a CMO

Brand Strategy

Get on board: what CMOs need to know to earn a place on the board

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Agency Leadership

We ask marketers: What types of lead-generation content actually work for agencies?

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B2b Marketing

‘Brand and demand aren’t opposites’: What mistakes do we make in conceptualizing B2B?

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Agency Leadership

B2B’s brand-building ‘renaissance’: Are we seeing shift to emotion and long-termism?

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B2b Marketing

How can CMOs find common ground with CFOs for B2B brand building in 2024?

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B2b Marketing

Likeability is the popularity contest B2B brands can’t afford to lose

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Agency Leadership

B2B buyers have spoken: Brands must build on awareness with memorable experiences

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B2b Marketing

Do CFOs value brand building in B2B? We asked them