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Future of Media

One thing is certain, the Future of Media will be digital. As technology continues to advance, the avenues in which advertisers can promote their brand, product or service is also increasing.

The Drum offers thoughtful insights into how advertisers and brands are using the existing marketing technology, and what the Future of Media could look like with the growth of Virtual Reality, the Metaverse and more.

Sora and OpenAI logos displayed on mobile phone screen

11 Dec 2024

10 min read
While hype envelops OpenAI’s genAI video platform Sora, some warn against commercial use
Artificial Intelligence
Data tracking people

03 Dec 2024

8 min read
US federal agencies FTC & CFPB crack down on data sharing, ringing warning bell in adland
Data & Privacy
Digital fingerprint

23 Oct 2024

9 min read
Open access to Google’s AI text watermarking tool may help advertisers win audience trus...
Media
Fake news concept

30 Sep 2024

9 min read
Experts decry adtech failures as brands’ ads appear alongside Haitian immigrant misinfo
Media
X app open on mobile phone

26 Sep 2024

7 min read
X transparency report looks like ‘last-ditch effort to win back advertisers’
Media
Google building facade

18 Sep 2024

13 min read
DOJ case looks strong as Google’s adtech antitrust trial enters next stage
Media
Teen girl with cell phone

17 Sep 2024

8 min read
Instagram’s new privacy protections for minors could hamper app’s ads biz
Media
Illustration of woman looking at cell phone with anxiety about social media

12 Sep 2024

8 min read
Social media warning labels could help protect adolescents, but potentially deter ad spend
Media
Paramount building facade

09 Sep 2024

5 min read
Newly merged Paramount could see tech innovation & ad overhaul under Ellison leadership
Media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025