How NP Digital went from $0 to $100m in 6 years, winning a Drum Award in the process

This mission is the driving force behind our rapid growth. In only 6 years since our inception, we’re recognized as leaders in performance marketing, with 1,000+ peeople in 19 different countries.

Our goal is to create platforms that inspire, educate, and help marketers worldwide do digital marketing better. By offering free digital marketing solutions, we have amassed a dedicated following and user base in the millions, which has helped build our brand while building trust within the marketing community.

The users we have been supporting for years are now in positions of power and making agency selection decisions. These loyal decision-makers have helped propel our business into the global market.

Global growth, in numbers

At the heart of giving back to the marketing community are our free search and content marketing solutions. The NPD blog, now translated into five different languages, is one of the most viewed marketing blogs on the web. Our blog content alone delivers between 5-9 million monthly visitors — with more than half now coming from outside the US.

NPD produces various forms of content that educates and informs the marketing community, fueling the continued loyalty and trust in our brand. In 2023, our YouTube channel hit 1.2 million global subscribers — and over the course of the last 12 months, our videos have received more than 11 million views. More than 2,300 Marketing School podcast episodes have dropped. Updated daily, they receive over 1.2 million monthly downloads.

Ubersuggest, our proprietary SEO technology, hit 3.6 million active monthly users in 2023, averaging over 680 million monthly queries. Recent advancements include AI Writer 2.0, putting data-driven website and social media content production on semi-autopilt.

AnswerThePublic (ATP), a keyword and content recommendation platform, now has over 2.8 million active users. Recent advancements include the integration of both Bing, YouTube & TikTok.

Our Ads Grader product analyzes essential components of Google Ad accounts, providing users with actionable insights. Annually, Ads Grader audits and provides recommendations on accounts in 106 countries.

Put it on the map

Within the last 12 months, our global platforms generated more than 53,000 inbound leads to NP Digital. More than 3,000 monthly leads have come from countries in APAC, EMEA and LATAM. This prompted our launch into 12 different countries in 2023: Hong Kong, Japan, Malaysia, Singapore, France, Italy, Netherlands, Spain, Argentina, Chile, Colombia & Mexico.

This, combined with presences in the US, UK, Canada, Australia, Germany, Brazil, and India, fueled the addition of 386 net-new clients to our roster — 42 enterprise accounts and 344 small- to medium-sized businesses.

NPD’s client work with CNN Brasil, Verint and Universal Technical Institute took home Drum Search Awards in the B2B, Consumer Services and Media & Entertainment categories.

A winning team

We also listen to what our clients have to say. We continue to expand our biannual client Net Promoter Score (NPS) surveys to our growing international client base. We leverage the critical feedback to help us grow as an agency and foster deeper, longer-lasting partnerships with our clients. In many cases, client feedback helps steer our decisions for new offerings, new partnerships, and new office locations. Our H1 2024 global NPS survey came back significantly higher than agency benchmarks, with a response rate also above agency averages.

Happy employees equal happy clients. We’ve worked hard to create an environment that puts our people first, no matter where they live: flex spending accounts, wellness programs, and supplemental policies like short-term disability and life insurance. We offer a flexible PTO program, paid holidays, parental leave, and volunteer time off. Our approach to remote work and continuous focus on our employees has been instrumental in our ability to staff both locally and globally.

We’re a minority-owned business, and member of the National Minority Supplier Development Council. We’ve built a diverse organization that is inclusive, one where all colleagues find opportunities for growth and belonging. Our hiring, communications, and development practices reflect our belief that diverse perspectives are key to discovering new ways to connect, learn and lead.

We continue to invest heavily in people as we expand globally. Each of the countries that we launched in the last 12 months required executive leadership, brining 150+ years of combined agency experience.

Like our biannual client NPS survey, we continue rolling out our employee Net Promoter Surveys (eNPS) globally. We leverage this information to constantly improve our benefits package, optimize employee recruiting and onboarding efforts, build out learning and development modules, and guide diversity and inclusion efforts. Our H1 2024 eNPS score came back significantly higher than agency benchmarks.

In Q4 of 2023 we closed on our 2nd acquisition: creative and branding agency Rebl House. The acquisition transpired based on existing client needs and opportunities. Our team of digital marketing specialists are now joined by a group of creative video production storytellers.

In Q2 of 2024 we acquired Malaysia based SearchGuru, expanding our footprint in the Asia-Pacific region and underscoring our ambitious global growth strategy.

As we look forward, our strategy of giving back to the marketing community will remain unchanged. We will explore opportunities to enhance this strategy through acquisitions but will continue to operate as an independent agency.

Ready to get your work recognized on a global stage? Enter The Drum Awards today. Need more inspiration? Read our Award Winning Case Studies.