How an operating system enabled retailers to build successful, scalable media networks

It has also made the internet a creepy place for consumers. Ultimately, every single one of us who uses the internet pays the price with our data and our privacy.

Our work with retailers and publishers has resulted in a smarter, cleaner ad world that’s transparent, fair, highly efficient and actually profitable. It’s a market in which both buyers and sellers win and consumers get a better internet. It’s what powers a who’s who of retail media networks and is foundational to their success.

Placements.io’s work over the past 12 months has helped launch new RMNs and scaled existing ones to new heights. We’re proud of this work and the success of our clients.

Objectives

Our Objectives are focused on addressing the key operational pain points that retailers face when trying to stand-up and scale a media network. Add to this list that retailers need to become ‘media companies’ almost overnight and it further highlights the need for a strong operational foundation.

• Reduce complexity in digital advertising

• Connect the ecosystem into a single platform

• Streamline and automate workflows

• Consolidate data to support business needs (performance, insights, financial)

• Unlock scalability for retail media networks

Strategy

Our approach, refined through years of work with digital publishers, focuses on unifying Sales, Ad Ops, and Finance into a single platform. For retailers, we’ve adapted this strategy to include:

• Operationalizing additional ad channels

• Facilitating evolution from on-site to off-site advertising, unlocking exponential growth opportunities

Execution

Over the past 12 months, working hand-in-hand with our RMN partners, we’ve made significant strides in two key areas:

Core Product Enhancements

• Enhanced our leading Salesforce integration for centralized task management

• New creative library for seamless ad creative assignment and syncing

• Advanced financial management capabilities

• Self-service ad sales portal for efficient long-tail marketer capture

• Secure client portal for improved advertiser collaboration

• AI-powered chat interface for campaign insights and task automation

Integrations

• New integrations with TikTok, DV360, Apple Workbench, DocuSign, Yahoo DSP, Google Ads, and Kevel

• Updated integrations for Xandr, Facebook, Pinterest, AmperWave, Triton, The Trade Desk, Google Ad Manager, and MadHive

• The highlights above represent engineering R&D that has provided incremental improvements for our RMN clients and adds up to deliver increasing value for customers and, subsequently, for Placements.io.

Results

When evaluating the results of our work over the past 12 months, our barometer is the success of our RMN clients. These success metrics validate our focused objectives and propel these RMNs to best in class.

• 30% increase in productivity across the order-to-cash process

• 15% increase in collected revenue

• 15% improvement in sales and sales velocity

• 65% CAGR in booked revenue

• 60% YoY growth in advertiser count

• 24% e-commerce growth driven by advertising

• Supporting the first airline and bank to become RMNs

• Over $10bn in ad revenue under management

Our success is evident in the transformative impact we’ve had on the retail media landscape. By creating an operating system that addresses the core challenges of digital advertising, we’ve enabled retailers to build successful, scalable media networks while improving outcomes for advertisers and consumers alike.

Ready to get your work recognized on a global stage? Enter The Drum Awards today. Need more inspiration, check out more winning Awards Case Studies.