Zappi - Insights | The Drum

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Artificial Intelligence

Why brands will embrace connected insights to win with consumers in 2025

A CMO talking to c-suite

Brand Purpose

Why the CMO needs to learn to speak the language of other c-suite execs

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Brand Strategy

Why the demise of cookies will make market research cool again

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Brand Strategy

We analyzed 4 years of data to predict 2024’s most important advertising trends

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Industry insight

Beyond the lightbulb moment: How marketers can improve creative effectiveness