MG Empower - Insights | The Drum

A pastel-toned digital rendering of rock fragments

Brand Strategy

As we enter the era of microtrends, how are marketers keeping up?

A neon sign of a pair of glasses

Digital Transformation

AR glasses like Orion give us a fresh lens on the future of social media

A model of a brain and skull

Agency Leadership

Live-in novels, brainwaves and a branded Berlin Wall: marketers’ dream ad formats

A brown Jacquemus handbag travels through the streets of Paris in a still from an augmented advert

Artificial Intelligence

AI in ads? Fake it ’til you make it, I say

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Company news

How crypto creators are inspiring audiences to diversify investments.

Industry insight

How can brands embrace and innovate with the contactless revolution?

Industry insight

The creator economy: what is it and how can brands engage with it?

Industry insight

How will NFTs transform the influencer marketing landscape?

Industry insight

Getting ready for consumer revenge shopping with influencer marketing

Industry insight

The green challenge: a creator's perspective about how to tap into sustainability