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Internet of Things

The Internet of Things (IoT) has the potential to dramatically change the way brands interact with consumers. By leveraging the data generated by IoT devices, businesses can create more personalized and relevant experiences, streamline their marketing processes, and create new customer touchpoints.

However, it's important for businesses to approach IoT with caution, as they must be mindful of data privacy concerns that could be detrimental to customer relationships.

Jack Morton consider the evolution of the metaverse and how brands can get involved.

23 May 2022

6 min read
Building brand experiences in the metaverse: debunking 5 myths
The Drum Network
Vodafone bats for Wimbledon as official connectivity partner

17 Jan 2022

2 min read
Wimbledon secures Vodafone as official connectivity partner
Creative Works
Vodafone enters the smart tech space with GPS tracker, Curve

28 Jul 2020

4 min read
'Consumers don't know what Internet of Things is': how Vodafone is changing its vocabulary
Marketing
Cainiao

31 Oct 2018

4 min read
A look at the technology needed to fulfil Alibaba’s major shopping event 11.11
Marketing
Facebook's camera-equipped smart home device Portal is nearing launch

23 Sep 2018

2 min read
Facebook's camera-equipped smart home device Portal is nearing launch
Technology
Dr David Bowman and Dr Frank Poole on spacecraft

18 Apr 2018

12 min read
2001: A Space Odyssey at 50 - Kubrick’s epic continues to both inspire and inhibit brand...
Technology
Why traditional retail can be the best channel for selling technology products

05 Feb 2018

4 min read
The best place for the home to get smart is on the high street
The Drum Network
The global location of things market to reach $71.6 bn by 2025 powered by Apple and Google

28 Dec 2017

2 min read
The global location of things market to reach $71.6bn by 2025 powered by Apple and Google
Technology
GoT

11 Oct 2017

5 min read
From the age of GoT to IoT: Staying human, staying relevant
Opinion

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