Lineage II is a legendary PC (clien-based) free-to-play MMORPG with a huge open world where players can engage in colossal PvP siege battles, join epic raid encounters, build their own clan of allies, or raise their own stable of pets and mounts to traverse the epic Lineage II world! We promoted the Main (original) and Essence versions of the game.
Platform: YouTube| Format: 45-sec integration | Period: 3 months | Geo: European Countries
Goals & KPIs
- Registrations;
- CPL (CPR);
- Logins
Challenges
- Enlisting creators based on their estimated CPM, CPC, and CPI, ensuring a high proportion of European followers within relevant categories such as gaming, multigaming, entertainment, and reviews.
- Maintaining a consistent presence and frequency of content distribution to sustain audience engagement and drive performance goals.
- A clear and compelling call-to-action in the influencer's content.
- Incorporating exclusive promotions and discounts.
Solutions
Choosing appropriate influencers
whose audience aligns with the target demographic and whose content style resonates with the brand's messaging.
Encourage audience
and make this audience interested in what Lineage II has to offer.
Authentic content
that encourages actions from the creators' audience.
Campaign results
- Reach: 40% higher than estimated
- CPM: 40% lower than estimated
- CPC: 63% lower than estimated
- CPR: 66% lower than estimated
- CTR: 0.64%
- CR: 16.33%
Launch your campaign with us and we'll ensure success. Contact us.