Categories Marketing Agencies Creative Media Sustainability Technology

Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

Newspaper and coffee

19 Dec 2024

6 min read

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Why brands will embrace connected insights to win with consumers in 2025
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The Role of Adtech in 2025

05 Dec 2024

6 min read

Sponsored

How will adtech turn the page for the news industry in 2025?
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An hallucinatory graphic of a repeating rabbit face

02 Dec 2024

9 min read
Hyper-targeted B2B marketing misses the bigger picture
The Drum Network
Animation of person pointing at screen and two people on phone

26 Nov 2024

5 min read

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How can marketers fix their broken buyer journeys in 2025?
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Two people sat together looking at a laptop

14 Nov 2024

2 min read

Sponsored

Why it’s time to go beyond customer acquisition
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Empowering Creativity Through AI

14 Nov 2024

6 min read

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Prompting the future: is AI expanding creativity for everyone?
Promoted
Home screen showing apps

13 Nov 2024

2 min read

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The ultimate guide to advertising on CTV in EMEA
Promoted
Person with hand on chin looking up

12 Nov 2024

5 min read

Sponsored

Say what? How localization, not globalization, is key to marketing success
Promoted
Two phones

08 Nov 2024

6 min read

Sponsored

Why vertical video content is helping news publishing stay the right side up
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025