Michelle Froah on thinking globally, but acting locally

CMO Spotlight at ANA Masters of Marketing and Marketing

In this video recorded at the ANA in Orlando, Florida, US reporter Audrey Kemp kicks off The Drum’s CMO Spotlight Trends series speaking to Michelle Fro, CMO and Innovation Officer at ETS. Michelle gives her thoughts on how the CMO role is diversifying in the current climate and the importance of thinking globally while acting locally.

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Nick Primola on unifying marketing's message

The Drum's Audrey Kemp catches up with Nick Primola, head of the Global CMO Growth Council, to discuss the critical role of the Growth Council in shaping marketing's future. Primola shares insights on why CMO collaboration is essential for industry advancement and emphasizes the need to redefine marketing's value proposition across the C-suite.

Mars Inc.'s Lead Global CMO Gülen Bengi on building brand worlds and future marketers

On the ground at the ANA in Orlando, Mars Inc.'s Lead Global CMO and Mars Snacking Chief Growth Officer Gülen Bengi explores how the future marketer must balance brand fundamentals with technological innovation. Bengi discusses Mars' evolution from mass marketing to personalization at scale, emphasizing the importance of building interactive brand worlds where consumers become co-creators.

Lola Soyebo Harris on scaling big brand strategies for SMEs

Gordon Young is joined by Lola Soyebo Harris, managing director of marketing at Alpha Residential, about the unique challenges and opportunities of marketing for smaller businesses. Lola discusses how smaller companies can adapt strategies from major brands while working with limited resources, and shares insights from her experience representing SMEs at the conference's leadership committee.

Marc de Swaan Arons on redefining marketing's role beyond effectiveness

The Drum's Gordon Young speaks with Marc de Swaan Arons, founder of the Institute for Real Growth, about marketing's evolving role in business value creation. Marc explains why marketers should move beyond traditional effectiveness metrics and instead leverage their unique mindset to support all business functions - from HR to investor relations.

SeeHer’s Christine Guilfoyle on the power of women’s sport in marketing

Global growth and interest in women’s sports has been a major headline in the last five years and Christine Guilfoyle of the ANA’s SeeHer movement outlines her thoughts to The Drum’s Audrey Kemp on how marketers can embrace women's sports to tell incredible stories that will really move the dial on genders imbalance issues that continue to blight societies.

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Carla Dodds of Novo Mercatus on maintaining focus and relevant comms

The future marketers focus is the focus of this interview with Carla Dodds of Novo Mercatus, who outlines to The Drum’s Audrey Kemp how CMOs need to maintain a strong focus on what customers want from their brand, and how that needs to be skillfully communicated to the C-Suite in a relevant way to ensure the business meets consumer needs long term.

Federico Salvitti on where humans fit into AI

Vice-president of growth at Mint.ai Frederico Salvatti speaks to The Drum’s Audrey Kemp at the ANA in Orlando and outlines how AI is no threat to marketers as human beings, human ingenuity and human creativity are ultimately fuelling the development of AI. The Intelligence may be artificial, but it’s always going to come from humans.

Matt Wasserlauf on staying at AI’s cutting-edge

In this CEO spotlight Trends video filmed at the ANA 2024, founder and CEO of Blockboard Matt Wasserlauf talks to The Drum’s Audrey about the impact AI is having on the marketing profession, and how he goes about ensuring that his team remains at the very cutting edge of these exciting technologies that are changing the face of what marketers can achieve.

CMO Spotlight: Trends, tactics & tomorrow. In partnership with the ANA's Global CMO Growth Council, The Drum explores a wide range of issues impacting the role of the CMO and the wider marketing function during the 2024 ANA Masters of Marketing Conference in Orlando. In this series - CMO Spotlight: Trends, tactics & tomorrow - senior marketers share their thoughts on thinking globally while acting locally, how AI will always rely on human ingenuity, the power of storytelling and the need to retain focus on customer needs.