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By Tom Banks

January 2, 2025 | 5 min read

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The second spot in Amazon’s global campaign sees a commuter explore the world of wellness.

Audible is kicking off the new year with a new version of its ‘There’s more to imagine when you listen’ campaign, which plays on the transformative power of listening to audio books.

‘Zen Commute,’ created by Fold7, merges a commuter’s crowded train journey with an antithetic spiritual escape. Audible draws attention to its wellness category in the spot as it encourages listeners to zone out from mundane activities while immersing themselves in different worlds.

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Shorter, social-first clips that draw attention to other wellness content are being released alongside Zen Commute. They include ‘Blossom Train’ and ‘Toy Town,’ and explore similar themes.

The new content follows an initial film released in June, where a battle on another planet is interrupted by hoovering.

Both films were directed by Antione Bardou-Jacquet who is best known in the advertising world for his Honda Cog ad, which first aired in 2003.

Credits

Executive creative director: Dave Billing

Writer/creative director: Lucy Aston

Creative: Dan Burkitt

Creative: Philippa Baines

Business director: James May

Senior account director: Lucy Arnold

Account director: Toby Moore

Account manager: Issy Webster

Agency senior producer, Film: Emily Hendrey

Strategy: Yelena Gaufman

Production company: Partizan

Director: Antoine Bardou-Jacquet

Managing director/executive producer: Jenny Beckett

Head of production: Ella More O'Ferrall

Producer: David Stewart

Production manager: Charlie Scannell

Production assistant Ella Kander, Camilla Morris

DOP: Christophe Beaucarne

Production designer Alexandre Vivet

Art director, Thailand: Thor Taweepasas

1ST Ad: Olivier Coulhon

1ST AD: Thailand: Livt Pokinlarpat

Lead make-up, hair, prosthetic designer (Netherlands): Rogier Samuels

Prosthetics designer (Thailand): Q Kunratchol

Lead Costume designer (UK): Verity Hawkes

Costume designer: Bua Wannaklai

Casting director: Kate and Lou Casting

Casting director (Thailand): Livt Pokinlarpat

Hair and Make-up: Anniemiek Bohnenn

Service production company: Ta Prod

Service production co executive producer: Christophe Guyot

Service production co-producer: Air Charoenrat

Editor: Manuel Coutant

Sound Studio: 750mph

Engineer: Sam Ashwell

Music: Twenty Below Music

Post Production by Electric Theatre Collective

Head of CG, VFX supervisor: Ed Shires

Head of 2D, VFX Supervisor: Iain Murray

Colourist: Luke Morrison

Exec producer: Antonia Vlasto

Senior producer: Luke Rzewnicki

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