New Audible ad reveals transportive world of audio books
The second spot in Amazon’s global campaign sees a commuter explore the world of wellness.
Audible is kicking off the new year with a new version of its ‘There’s more to imagine when you listen’ campaign, which plays on the transformative power of listening to audio books.
‘Zen Commute,’ created by Fold7, merges a commuter’s crowded train journey with an antithetic spiritual escape. Audible draws attention to its wellness category in the spot as it encourages listeners to zone out from mundane activities while immersing themselves in different worlds.
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Shorter, social-first clips that draw attention to other wellness content are being released alongside Zen Commute. They include ‘Blossom Train’ and ‘Toy Town,’ and explore similar themes.
The new content follows an initial film released in June, where a battle on another planet is interrupted by hoovering.
Both films were directed by Antione Bardou-Jacquet who is best known in the advertising world for his Honda Cog ad, which first aired in 2003.
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Credits
Executive creative director: Dave Billing
Writer/creative director: Lucy Aston
Creative: Dan Burkitt
Creative: Philippa Baines
Business director: James May
Senior account director: Lucy Arnold
Account director: Toby Moore
Account manager: Issy Webster
Agency senior producer, Film: Emily Hendrey
Strategy: Yelena Gaufman
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Production company: Partizan
Director: Antoine Bardou-Jacquet
Managing director/executive producer: Jenny Beckett
Head of production: Ella More O'Ferrall
Producer: David Stewart
Production manager: Charlie Scannell
Production assistant Ella Kander, Camilla Morris
DOP: Christophe Beaucarne
Production designer Alexandre Vivet
Art director, Thailand: Thor Taweepasas
1ST Ad: Olivier Coulhon
1ST AD: Thailand: Livt Pokinlarpat
Lead make-up, hair, prosthetic designer (Netherlands): Rogier Samuels
Prosthetics designer (Thailand): Q Kunratchol
Lead Costume designer (UK): Verity Hawkes
Costume designer: Bua Wannaklai
Casting director: Kate and Lou Casting
Casting director (Thailand): Livt Pokinlarpat
Hair and Make-up: Anniemiek Bohnenn
Service production company: Ta Prod
Service production co executive producer: Christophe Guyot
Service production co-producer: Air Charoenrat
Editor: Manuel Coutant
Sound Studio: 750mph
Engineer: Sam Ashwell
Music: Twenty Below Music
Post Production by Electric Theatre Collective
Head of CG, VFX supervisor: Ed Shires
Head of 2D, VFX Supervisor: Iain Murray
Colourist: Luke Morrison
Exec producer: Antonia Vlasto
Senior producer: Luke Rzewnicki