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Open Mic

Open Mic is a self-publishing platform that allows companies to distribute in-depth thought leadership to The Drum's 1.5 million monthly readers. Here you'll find industry-leading insights, covering anything from current marketing trends, to overcoming crucial challenges in today's - and tomorrow's - world. Whether you're looking to hone your social media strategy, source first-party data in the age of privacy, or decipher vague industry jargon, we have the content for you.

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18 Dec 2024

6 min read
What to expect from mixed reality at CES 2025

16 Dec 2024

5 min read
Your digital partnership success formula for 2025 is all about affiliate marketing

18 Dec 2024

7 min read
What 2024 OOH advertising trends could reveal about the coming year

18 Dec 2024

5 min read
5 reasons why OOH advertising is ready for a huge 2025

16 Dec 2024

5 min read
How the new ‘mindset era’ will transform digital advertising

18 Dec 2024

5 min read
What Strictly Come Dancing can teach marketers about catering for disabled consumers

12 Dec 2024

10 min read
A new wave of brands are partnering with in-game modders to reach Gen Z

11 Dec 2024

4 min read
Personalization and loyalty will win the holiday shopping season

18 Dec 2024

8 min read
How marketers can prepare for advertising on Chat GPT and other AI agents

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