Categories Marketing Agencies Creative Media Sustainability Technology

OTT

With the rise of OTT services, such as Netflix, Hulu, and Amazon Prime Video, brands have a new opportunity to reach consumers through video advertising.

With its ability to target specific audiences and track and measure campaigns in real-time, OTT has the potential to be a valuable addition to any marketing mix.

FInecast Article Image

04 Aug 2022

5 min read

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Platform is the largest influence on attention, Finecast report finds
Promoted
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29 Apr 2022

3 min read
Tubi-Nielsen deal to bring co-viewing measurement to advertisers
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02 Nov 2021

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01 Nov 2021

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OTT space shaping up to be very valuable for marketers in APAC
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28 Sep 2021

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Samsung wants to help Australian marketers bridge the gap between linear and digital TV
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Premium Item

26 Aug 2021

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Eager to dethrone Nielsen, Comscore accelerates MRC accreditation ask
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24 Aug 2021

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Opinion
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12 Aug 2021

5 min read
Amid accusations of underreporting, Nielsen requests its own MRC accreditation suspension
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