Jaywing has reinvented Domino’s PPC strategy with a new approach to targeting using Decision, our sophisticated AI-powered PPC management platform
Decision is programmed to implement the most effective strategy using a variety of data sources without human bias to ensure the right keywords are considered based on search activity. Our work has enabled Domino’s to grow perceived quiet periods and maximise peak ordering times, implementing changes that have reduced the brand’s cost per sale while increasing sales volume. We were the winners of the Data & Performance Marketing Award at BIMA, the winners of the PPC Campaign of the Year & Best use of Data and the UK Digital Growth Awards and we won the Search Campaign of the Year at the Prolific North Awards.
- 537% highest hourly revenue growth
- 33.6% rise in PPC orders during 2018
- 8.9% reduction in media spend
Karl Boyce, Head of Digital & CRM at Domino's UK & Ireland: "Our partnership with Jaywing has meant that within PPC, our UK team are outperforming all Domino's markets across the globe."