Do consumers want to pay for five different video subscriptions? No. As the likes of Disney+ and HBO Max force create even more choice for users, many are predicting a rebundling.... read more

The Drum will bring together futurists and digital leaders to sneak preview the next technology in retail. With many countries moving back to physical retail, how will the shop of... read more

B2B marketers all agreed that they needed to shift more into the digital space. Yes, they were masters of targeting e-mails but in many ways, they were still in their infancy in... read more

Take that Burger King. Wendy’s has leapfrogged this mighty competitor in the burger wars. How did they do it? Was it Rick and Morty’s doing? And what’s with all their chatter... read more

As gaming, virtual and social worlds become our reality, are we heading for a future in the metaverse and what place does marketing have in this? This session explores how the mechanics... read more

The industry is moving towards a default of being privacy-first after a slew of regulations around the world put consumers back in charge. But is privacy-first inherently good or... read more

Speakers will discuss the role of legislatures versus big tech in establishing policies for tracking consumers and collecting, storing and selling their data. They will discuss the... read more

Remember when DTC was an exciting, new thing. Well now ecommerce has evolved to be an ingrained part of our lives whether we are on social media, in-store, and (oh yeah) also shopping... read more

As the NFL's London Games return after a pandemic-enforced hiatus, the sports giant's director of digital and social content, Jamie King, gives us a play-by-play rundown of its off-field... read more