NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community. On a mission to challenge outdated advertising methodologies, and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective. With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, share, and make decisions in the digital age.

Putting JBL on the gaming map

November 30, 2021 | 1 min read

Establish JBL as a recognised and legitimate gaming audio brand by building personal affinity with our community

We were briefed with elevating JBL to a Top 3 gaming headset brand within 3 years of launching the JBL Quantum gaming headset range. By making JBL as synonymous with gaming, as they are with headphones.

And we're only just getting started...

- 64,285,154 Total Reach

- 1,886,679 Total Engagements1

- 47,862 Total Followers (on owned channels)

- 80% Positive Sentiment

- 68% Credible Gaming Audience

- 950m+ Minutes Watched

- 374m+ View

- 16.5m+ Impressions

- 37,000 Average CCV

- 10,000 Hours Streamed