Revealed: The Drum Awards for Design winners 2024
FCB NY took the Grand Prix for its work with Spotify and Area 23 received the President’s Award for its work with Siemens Healthineers.
‘Magnetic Stories’ transforms a scary MRI into a wondrous experience
As part of The Drum’s annual Awards Festival, today we celebrated The Drum Awards for Design.
Taking home the top prize, the Grand Prix, is FCB New York for Spotify.
Spotify wanted to show media planners that it is so much more than an audio platform, that it has video and multiformat ads, that it is interactive, collaborative and highly engaging and that its ROI goes way beyond numbers on a spreadsheet.
To break through, it found a way to hack the RFP process and change the conversation… showing media planners and the entire marketing industry why Spotify Advertising goes beyond just plain digital audio.
The recipient of the President’s Award, meanwhile, as chosen by jury head Brian Collins, the co-founder of renowned brand consultancy Collins, is IPG Health company Area 23 with ‘Magnetic Stories’ for Siemens Healthineers.
‘Magnetic Stories’ is a unique audiobook collection that transforms a scary MRI into a wondrous experience for younger patients.
The stories are played through non-magnetic, MRI-compatible headphones, which use piezoelectric transducers to convert electrical signals into sound waves. These headphones work by receiving the audio signals from the MRI control room and delivering them to the patient's ears.
Now, pediatric patients can immerse themselves in original stories during their scans, easing their fears inside the machine.
You can read the full list of winners below and read the stories behind the winning work on our Case Studies hub.
President’s Award
Area 23, an IPG Health Company, for Siemens Healthineers
Grand Prix
FCB NY for Spotify
Art Direction
Gold: AMV BBDO for Central Office of Public Interest
Silver: Dentsu Inc for JR Group
Bronze: MullenLowe for Unilever
Audio
Gold: Area 23, an IPG Health Company, for Siemens Healthineers
Brand Identity
Silver: Landor for Imperia & Monferrina Spa
Design Strategy
Bronze: Designhouse for VEV
Bronze: The Shed 28 for Zespri International
Illustration
Gold: David for Faber-Castell
Silver: Magpie Studio for Bonta of Bend
Bronze: Fight or Flight in partnership with Frontify for Frontify
Bronze: Ogilvy Singapore for The Coca-Cola Company
Literature (Books, Corporate, etc)
Silver: Radley Yeldar for Pernod Ricard
Bronze: Ogilvy UK for Dulux
Packaging
Gold: Design Bridge and Partners for Harvey Nichols
Bronze: Design Bridge and Partners Amsterdam for The Heineken Company
Posters
Gold: Lola MullenLowe for Persil
Gold: WMH&I for Tem-ple
Refresh of Existing Brand
Gold: Design Bridge and Partners for Pastiglie Leone
Silver: Landor for Imperia & Monferrina Spa
Bronze: Magpie Studio for Bonta of Bend
Retail/Interior Design
Gold: DDB Worldwide Colombia - Buentipo Anchor for ABInBev Colombia
Silver: Dalziel & Pow Design Consultants Limited for EE
Spatial Design
Silver: Celonis and Event Marketing Partners for Event Marketing Partners
Silver: Emota
Bronze: I-Am for British Council
Technical Achievement
Gold: FCB NY for Spotify
Silver: Code and Theory for NBCU News Group
Silver: Sela for Sela x Newcastle United
Interaction Design
Gold: Area 23, an IPG Health Company, for Siemens Healthineers
Gold: Code and Theory for NBCU News Group
Social Design
Bronze: Ogilvy UK for My Life My Say