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Richard Draycott
Associate editor
The Drum
With budgets set to be tight in 2025, agencies must be in ‘good shape’ operationally
Embracing and nimble adaptability is key to growth in 2025, say agency heads
Deeper collaboration to build closer client relationships will be vital in 2025
Resilience and adaptability are key 2024 takeaways for many agency leaders
AI is great, but agencies need to remember in 2025 they’re in marketing
Simplification, clarity and focus will be key ingredients for agency success in 2025
Arthur Sadoun reacts to Omnicom-IPG deal in tongue-in-cheek video message to staff
Early entry into China helped Ruder Finn stay ahead of the curve, says CEO
Agency leaders have their say on consequences of Omnicom-IPG deal
Masterstroke or massive mistake? Sorrell on rationale behind Omnicom takeover of IPG
How Life Fitness is winning the race in B2B sales of its new Symbio range
Ledger Bennett boss on how Havas deal will take her B2B agency to next level
How agencies are winning new business in the ultra-competitive B2B space
Street Tequila: How a family lockdown project became the UK’s latest alcohol brand
Leading 4,000 people no harder than leading 100, says Dept CEO Dimi Albers
Legends bring a new type of football home for fans & brands as Baller League hits UK
How are agencies making their creative and strategic awards work in their favor?
FCB NY chief growth officer Kat Grib on how AI is accelerating their chase for new business...
Why Krow Group CEO John Quarrey spends half the salary budget on creatives
How can agencies benchmark the quality of all their creative and strategic work?
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