MG Empower is a global integrated marketing agency. We're a global collective with diverse expertise and a deep understanding of culture to make work that matters - to brands and audiences worldwide. As part of the DXG Group - a world-leading group of Hubspot partners, from Diamond to Elite, based in the UK, Spain, France, South Africa and Dubai - we engage and deepen relationships between brands and their audiences through storytelling, creative and data, on and offline. Our bespoke, agile and solution-driven approach is applied across strategy, creative, influencer, social media and experiential - bringing it all to life with energy like no other. Our journey started in 2017, in a South London coffee shop. The agency has since grown, expanding its team and ecosystem of marketing solutions to provide brands with an integrated offering and drive global impact. Today, MG Empower has made its mark by building award-winning campaigns, end-to-end growth strategies and multidimensional narratives with high impact for brands like TikTok, Chopard, Genesis, Fujifilm, Bumble, TangleTeezer, and Sol de Janeiro.

Sol de Janeiro at Carnaval 2024, Brazil.

August 12, 2024 | 2 min read

An integrated strategy focused on building brand ownership to Sol de Janeiro and engaging the Brazilian community through cultural association.

Sol de Janeiro wanted to build brand ownership and engage the Brazilian community through an impactful cultural association in the country. So our experts developed a strategy to leverage from Carnaval - and all the impact of the event - through brand placements and a smart partnership with the event’s main singer and personality Ivete Sangalo.

Throughout 3 days, audiences experienced the essence of Sol de Janeiro at the iconic Salvador Carnaval Parade in partnership with Ivete Sangalo & Bloco Coruja. From production to social content, the strategy ensured an unforgettable representation of this iconic collaboration with roots in the brand’s cultural backstory and celebration of joy, authenticity, expression and self-love. With a mix of brand placements, full merchandising design, production and distribution and social content during, the brand's message has been elevated and deeply embedded in the most relevant cultural moment in Brazil, resonating with the audience in a meaningful and authentic way.

KEY RESULTS

+300K Est. event reach

+8.5M Est digital reach

+4% ER

+8.8M Impressions

+10K Abadas distributed

+20K Branded gifts distributed

Markets: Brazil

Services: STRATEGY // CREATIVE // INFLUENCER & SOCIAL // EXPERIENCE