MG Empower is a global integrated marketing agency. We're a global collective with diverse expertise and a deep understanding of culture to make work that matters - to brands and audiences worldwide. As part of the DXG Group - a world-leading group of Hubspot partners, from Diamond to Elite, based in the UK, Spain, France, South Africa and Dubai - we engage and deepen relationships between brands and their audiences through storytelling, creative and data, on and offline. Our bespoke, agile and solution-driven approach is applied across strategy, creative, influencer, social media and experiential - bringing it all to life with energy like no other. Our journey started in 2017, in a South London coffee shop. The agency has since grown, expanding its team and ecosystem of marketing solutions to provide brands with an integrated offering and drive global impact. Today, MG Empower has made its mark by building award-winning campaigns, end-to-end growth strategies and multidimensional narratives with high impact for brands like TikTok, Chopard, Genesis, Fujifilm, Bumble, TangleTeezer, and Sol de Janeiro.

Sol de Janeiro Rio Radiance SPF Collection launch.

August 12, 2024 | 2 min read

A Brazilian-inspired immersive activation built engage audiences to connect with Sol de Janeiro and learn about suncare.

Rio de Janeiro is a city where sunshine is not just a weather forecast; it's a way of life. This lifestyle inspired the concept, strategy and design created by our experts to launch Sol de Janeiro's Rio Radiance SPF collection. Aiming to capture the spirit of the city and its vibrant dynamics, integrated teams developed the Rio-apply Kiosk concept - an immersive and sensorial experience that embodies the Carioca life and connects with the local audience, driving awareness, engagement and consideration.

Designed to be an adaptable and scalable activation, due to the modular nature of the kiosk proposition, the strategy smartly combines a three-pilar journey - attract, engage & convert - to amplify the impact of the launch and explore the IRL experience through different consumer touch points and markets. Aligned with Sol de Janeiro's key values, the Rio-apply concept was built to become a memorable, innovative and joyful spot to highlight the new collection's unique formula while strongly positioning the brand in the market through authentic connections with Carioca's daily lives.

Markets: Global

Services: STRATEGY // CREATIVE // EXPERIENCE

>> GLOBAL STRATEGY & PLAYBOOK

>> 3D DESIGN & TECHNICAL DRAWING PACKS

>> GLOBAL VENDOR SUPPORT & PROCUREMENT

Check out the strategy in 3D: https://www.youtube.com/watch?v=tTJk8sHkFJY