Fox Agency

Fox Agency is an integrated agency for global B2B tech brands on a mission: To grow, expand, transform, accelerate, go-to-market, get investment. Or simply, get customers.

From insight to implementation, we use creativity to excite and make a difference – awareness, sentiment, engagement, demand. We call this creating opportunity.

Our approach is based on expertise, collaboration, and momentum – getting the best people, working together to define challenges, develop strategies, and build solutions. This takes open-ness, straightforward-ness, and willingness to adapt to change and different ideas.

By ‘global B2B tech brands’ we mean brands with a global footprint (or game-plan), and an ambition to change their world - including leaders in SaaS, fintech, transformation, IT & cloud, electronics, telco & IoT, industry 4.0, and automotive.

We have offices in London, Leeds, New York and Düsseldorf, and a network of international partners to support implementation in world-wide markets.

We believe in creating the best possible environment for good people to thrive. Respect, wellbeing and accountability are at the heart of all we do, and we are proud to be recognised as one of Campaign’s Best Places To Work for the third year in a row.

As a B Corp Certified business, we have a commitment to sustainability and are on a journey towards Net Zero by 2030.

Spearheading growth: Introducing our new SVP

October 9, 2024 | 2 min read

Jim Sampson becomes Senior Vice President for North America

We’re delighted to announce Jim Sampson as the new Senior Vice President for Fox Agency North America.

Shortly after opening our New York office at the back end of 2023, Jim Sampson joined the agency as Head of Client Services US. Over the past 11 months, Jim has played an integral part in growing the US team, expanding our expertise and capabilities across strategy, creative, PR and media; and working with leading B2B technology firms including OneStream Software, Datastax, OVHcloud, Hydrograph and PHINIA.

In this new role, Jim will assume overall responsibility for all of our North America operations, including business strategy, commercial growth, and oversight of the expanding US team and fast-growing B2B tech client portfolio.

Jim has over 20 years’ experience in B2B marketing for Enterprise technology firms, including previous agency roles at Y&R, gyro, 90 Octane and The Marketing Practice where he was VP and Client Partner for the likes of Oracle, Anteraid, and KPMG.

Jim shares: “I’m excited to be appointed SVP and to lead the talented and ambitious Fox Agency Team in North America. This is an exciting time to step into the leadership role, building on the great foundations of the last 11 months, and taking our ‘Creativity in technology’ proposition out to market.”

Ben Fox, our Global CEO, adds: “Jim has been central to the success we’ve already achieved in the US over the last 11 months. Our shared vision, combined with Jim’s passion, expertise, leadership and experience, are exactly what we need to continue our growth journey in North America.”

It’s been such an exciting year for the agency, watching the US arm go from strength to strength and grow at such an impressive rate. We can’t wait to see what the next year and beyond brings with Jim in this new role. Congratulations, Jim!