We are happy to share a new exciting collaboration with TORVA company. TORVA is a leading Chinese company engaged in kitchen and outdoor living solutions. It was their first global influencer marketing campaign and we are happy that they chose our agency!
Audience: Outdoor enthusiasts, 35–44 | Categories: Outdoors, kitchen, lifestyle | Geo: The US
Goal
Raise awareness within the target market, where the product's presence is new and awareness is limited.
Mechanics
2-3 minute YouTube integration video that provides a brief product introduction, incorporating 2 creative ideas, along with an engaging CTA and contest details. YouTube was chosen as the sole platform for this campaign by several reasons:
Long-Form Content Advantage
YouTube excels in delivering comprehensive product introductions and educational guide through longer videos, while having a longer life delivering lasting value over time.
Engagement and Interaction
YouTube fosters high viewer engagement, with comments, likes, and shares, promoting active audience interaction which can foster purchase intent.
Influencer Authority
YouTube lifestyle influencers are trusted in their fields and can significantly influence their followers.
Measurable Results
YouTube provides analytics for precise campaign effectiveness measurement to help Torva analyze the results and effectiveness of the campaign in the new market.
Creative Ideas
Unboxing
Influencer shares an excitement of unboxing Torva's products and shows genuine emotions, highlighting the modern design, functionality, convenience, ease of use, and other compelling features. Additionally, influencer guides viewers on how to make a purchase, all while offering exclusive discounts.
Sweet Memories
Contest: Creators' audiences were invited to participate in a creative contest with ''Before and After' photos on Instagram or YouTube captured all related to outdoor activities (picnics, parties, backyard gatherings). Influencer not only mentions Torva in their posts but also add the hashtags #torva and #sweet_memories on Instagram and YouTube.
Campaign results
We are proud to be part of the first well-performed IM launch for TORVA brand on the US market.
Two creative campaign concepts, "Unboxing" and "Sweet Memories", are actively engaging participants by inviting them to join the contest.
Campaign performance exceeded views expectations by surpassing the estimated forecast by an impressive 12%, more than 70K views generated, ER achieved an outstanding 2.69%.
- Views: 70K
- ER: 2.69%
Launch your campaign with us and we'll ensure success. Contact us!