Momentum Worldwide

https://www.momentumww.com Contact this company

Momentum Worldwide has a proud history of creating industry-first experiences that authentically place brands in the cultural conversation. 1,000+ individuals across 27 offices in 21 countries are united in the belief that “It’s Not What Brands Say, It’s What Brands Do That Matters.” Because the "doing" allows brands to connect with fans in ways that are meaningful to them. But "doing" is not a goal unto itself. If you're going to do something, you have to Make It Matter. Our point of difference lies within what we call the Total Brand Experience (TBE), and this is embedded into our thinking across all of our disciplines – Experiential, Technology, Commerce, Strategy, Sponsorship and Talent. And everything we do is driven by Momentum’s core values. To Be One, Do Great Work, Have Fun, Give Back and Grow.

We Turn NFTs Into NF-Frees

July 19, 2024 | 1 min read

NFTs turn art into a commodity. Which is the opposite of what Corona is about— spreading inspiration, joy and happiness.

So instead of creating the next NFT, we created the anti-NFT. The NF-FREE—FREE digital art designed to be enjoyed by all, not sold.

Our NF-FREEs were created by a renowned artist, Bryce Wong – just like NFTs. They were procedurally generated creating over 1,000,000 unique versions — just like NFTs.

They were minted — just like NFTs. But unlike NFTs, ours were FREE. FREE for people to do anything they wanted — anything except sell them on a crypto market.

Results

15,858 Impressions at the Managed Bar Nights

5,125 Total Number of Samples at Managed Bar Nights

1,356 Total Number of NF-FREEs Claimed