Momentum Worldwide

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Momentum Worldwide has a proud history of creating industry-first experiences that authentically place brands in the cultural conversation. 1,000+ individuals across 27 offices in 21 countries are united in the belief that “It’s Not What Brands Say, It’s What Brands Do That Matters.” Because the "doing" allows brands to connect with fans in ways that are meaningful to them. But "doing" is not a goal unto itself. If you're going to do something, you have to Make It Matter. Our point of difference lies within what we call the Total Brand Experience (TBE), and this is embedded into our thinking across all of our disciplines – Experiential, Technology, Commerce, Strategy, Sponsorship and Talent. And everything we do is driven by Momentum’s core values. To Be One, Do Great Work, Have Fun, Give Back and Grow.

We Turn Sprite Cans Into Gateways To Hollywood

July 19, 2024 | 1 min read

Can a bottle of Sprite change a life? Maybe...

To celebrate the launch of Black Panther: Wakanda Forever we turned every bottle of Sprite into a way to let Black youth discover a pathway into a career in film. Fans scanned the bottle and launched an AR experience that connected them to the creators of Wakanda Forever.

They told their stories and opened young fan’s eyes to many careers in film production. We put the bottles in stores across the country and took them on tours to HBCUs. We even created a scholarship to help one amazing student follow their dreams.

Results:

300,000+ Fans scanned our bottle

54% Increase in sales

3+ Minutes Spent on the digital experience, on average

825 Millions In earned media impressions