Why it’s time to go beyond customer acquisition
Read this guide to learn targeted engagement tactics that will activate your new customers.
Braze's 'Acquisition in Action' report
Brands need a consistent pipeline of new customers to grow their businesses, but that’s not all that matters. With acquisition costs on the rise and customer expectations growing, marketers need to focus on activating their customers through continuous engagement.
What’s the difference between acquisition and activation? While acquisition focuses on adding net-new customers to your audience, activation nurtures those new customers into engaged, loyal ones.
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In its guide Acquisition in Action, Braze has revealed key strategies marketers at top brands use to motivate customers to stay engaged, plus have identified the pitfalls many go through when creating their acquisition strategy.
Download the guide to learn:
- Smart ways to acquire new users: You may already be working to grow your audience, but a little extra planning can make those efforts more sustainable. Check out these effective use cases to jump start or improve your acquisition strategy
- 6 common acquisition mistakes: Wondering if you’re under- or over-resourcing acquisition? Not doing enough with organic channels? Or just not standing out in inboxes? Get up to speed on the changes you can make.
- How leading brands use data and technology to activate customers: Customers give their favorite brands a lot of data. Keeping them engaged requires getting to know their preferences and behaviors with it and using those insights to deliver personalized, consistent experiences. Learn about the tools that top brands are using to do just that.
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Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any...