Winners announced at The Drum Awards for Media 2024

Taking home the top prize, the Grand Prix, is Ogilvy UK for its ‘Say Maaate To A Mate’ campaign for the Mayor of London. The bold campaign looked to empower men and boys to challenge misogynistic male behavior against women and girls. The fully integrated campaign combines creativity and behavioral science and collaborations with comedians, social media influencers and activists and comes to life in posters, billboards, gifs and partnerships, culminating in a seamless interactive film that holds 270 possible narratives, depending on when you choose to say “Maaate” to your mates.

The recipients of the President’s Award, meanwhile, as chosen by jury head Lisa Roebuck, the global media director at General Mills, are Wavemaker UK, VCCP, Kinetic, DOOH.com and JCD Airport for their ‘Bonjour, Hallo, Ciao, Hola & Namaste’ campaign that pioneered the Elizabeth Line’s multilingual welcome.

With their use of data, they were able to help TfL tell travelers arriving from all over the world about the ease and convenience of the new Elizabeth line service from Heathrow Terminal 5. This meant real-time train data, live flight data, hundreds of flight arrivals and thousands of creative variations in five different languages, all in the space of a few hundred square feet.

You can see the full list of winners below and read the stories behind the winning work on our Case Studies hub.

President’s Award

Wavemaker UK, VCCP, Kinetic, DOOH.com, JCD Airport for Transport for London (TfL) - Elizabeth Line

Grand Prix

Ogilvy UK for Mayor of London

Audio

Gold: MG OMD for NHSBT Organs

Silver: Wavemaker UK, VML, OmniGov, Global, Verian for Department for Transport, Think! Road safety

Bronze: Area 23, an IPG Health Company & Weber Shandwick for Callen-Lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites Project

Automotive

Gold: Impression for Motors

Charity or Not-for-profit

Gold: Initiative for Usher Syndrome Society

Silver: Skyrise for RSPCA

Cinema

Gold: Digital Cinema Media for Royal Air Force (RAF)

Silver: Digital Cinema Media, NatWest, Initiative and Sony Pictures for NatWest

Content

Gold: UM Birmingham in partnership with FP7 McCann for The Testicular Cancer Society

Silver: Sela for Sela x Newcastle United

CPG/FMCG

Silver: Lola MullenLowe for Persil

Silver: The Independent and Openmind for Purina Pro Plan

Data and Insights

Silver: Fifty Technology for Decathlon

Silver: Hearts & Science - Australia for Sanofi Consumer Healthcare Australia

Bronze: Hearts & Science for Sanofi, Allevia

Bronze: Skyrise for The Woodland Trust

Entertainment

Gold: Wavemaker UK for Paramount+

Silver: Sony Pictures, Gamefam and UM & WildBrain

Fashion and Beauty

Bronze: Wavemaker UK for Elf Cosmetics

Finance

Gold: Rise New York & Partners for NuBank

Silver: Digital Cinema Media, NatWest, Initiative and Sony Pictures for NatWest

Bronze: Times Money Mentor

Bronze: Wavemaker UK, New Commercial Arts, Hatch for Nationwide

Food and Beverage

Gold: Reflect Digital for Brakes

Government or Public Sector

Gold: Ogilvy UK for Mayor of London

Silver: Climbing Trees for Essex Violence & Vulnerability Unit

Bronze: Wavemaker UK, GreatState, Voxly Digital, Jigsaw for Royal Navy

Healthcare and Pharma

Gold: Hearts & Science for Sanofi, Dulcolax

Silver: Hearts & Science for Sanofi, Cialis

Silver: Incubeta for Smile Generation

Innovation or Disruption in Media

Gold: Joe Public for Amnesty International South Africa

Gold: Wavemaker UK, VCCP, Kinetic, DOOH.com, JCD Airport for Transport for London (TfL) - Elizabeth Line

Silver: Valtech Radon & Scream for RFSU

Silver: MG OMD for NHBST Blood

Bronze: FCB Canada for BMO

Bronze: Hearts & Science for Sanofi, Dulcolax

Integrated

Gold: Ogilvy UK for Mayor of London

Silver: Net Conversion and Portillo's for Portillo's

Bronze: Exverus Media for New Belgium Brewing

Bronze: Blade (Bicycle London) for LiveScore Group (LiveScore Bet and Virgin Bet)

Long Running Campaign

Silver: Hearts & Science for Go.Compare

Media Campaign ($250k-$1m)

Gold: Ogilvy & Mather (Philippines) for Ikea Philippines

Silver: Digital Cinema Media, NatWest, Initiative and Sony Pictures for NatWest

Media Campaign (over $1m)

Gold: Ingage for Arcelik.

Silver: T&Pm for Karo Healthcare

Bronze: Wavemaker UK for Audible

Media Campaign (under $250k)

Gold: Wavemaker UK, VCCP, Kinetic, DOOH.com, JCD Airport for Transport for London (TfL) - Elizabeth Line

Gold: PHD UK

Silver: Deluux.io for Poespas.nl

OOH

Gold: Vistar Media, UM & Kinesso for Guinness

Bronze: Total Media for Hiscox

Paid Search

Gold: Journey Further for Boots Hearingcare

Silver: Hearts & Science for Jaguar Land Rover

Silver: Launch for Weird Fish

Bronze: Razorfish for Marriott International

Performance

Gold: Launch for Weird Fish

Silver: Deluux for Poespas.nl

Bronze: Precis Digital Limited for Guardian News and Media

PPC for B2B

Gold: Adfabric Media for Buzz Networks

Silver: Stella Rising for Optimizely

PPC for B2C

Gold: Launch for Weird Fish

Silver: MI Media for JML

Bronze: Impression for Motors

Print

Gold: VML UK for Beko

Bronze: Lola MullenLowe for Persil

Programmatic

Gold: Permutive for Sky

Silver: Journey Further for Lily’s Kitchen

Bronze: Audigent for Warner Brothers Music Canada

Programmatic Media Partnership

Gold: Monks and SeenThis for Danone

Silver: The Trade Desk for Expedia Group

Retail

Gold: Hearts & Science for Not On The High Street

Silver: Rise New York & Partners for WAAW By Alok

Bronze: Brave Bison for New Balance

Bronze: EssencemediacomX

Retail Media

Gold: Wavemaker UK, Tesco Media, Nectar for Danone

Silver: Kepler for Hasbro

Bronze: Exverus Media for Premier Nutrition Company

SEO and PPC Integrated

Gold: Jellyfish for Swarovski

Silver: Reflect Digital for Brakes

SEO for B2B

Gold: iCrossing for Shell

Silver: Passion Digital and Nutanix for Nutanix

Bronze: AdLift for Schneider Electric

SEO for B2C

Gold: Greenpark for Campari Group

Silver: Re:signal for Asics

Bronze: CMI Media Group for Bristol Myers Squibb

Sponsorship

Gold: Sela for Sela x Newcastle United

Silver: Tangerine Communications for Specsavers

Bronze: Rethink Communications for Molson Coors Beverage Company

Sports

Gold: Sela for Sela x Newcastle United

Silver: EssencemediacomX

Bronze: Genius Sports

Bronze: Lola MullenLowe for Persil

Travel and Tourism

Gold: PHD UK for V&A

TV/CTV

Bronze: Virtue Worldwide for Poppi