Andrew Tindall

SVP of System1

and marketing straight-talker

With the full power of consumer research firm System1 at his fingertips, Andrew Tindall uses effectiveness data to right the wrongs in adland. Author of The Drum's Tindall on Effectiveness column.

A turkey in court
Opinion

The People v the Turkey [of the Week]: Calling BS on ‘bad’ ads
Coca-Cola Zero
Opinion

I was wrong. People love Coca-Cola’s AI remake of a Christmas classic
Top Christmas ads
Opinion

Christmas came early. These 5 ads are absolute crackers
Marketing quotes
Opinion

9 timeless marketing quotes that will always keep you effective
Moo Deng attacks Tindall
Opinion

Moo Deng will die. Your brand needs to be immortal
Great Western Railway's Famous Five campaign
Opinion

You’ll be rail-ly surprised by who is the UK’s most consistent brand
John Lewis the window
Opinion

Saatchi & Saatchi’s new John Lewis ad proves the power of creative consistency

Tupperware ad 60s
Opinion

Tupperware’s bankruptcy should remind us what marketing actually does
Dr Pepper issuing a challenge to Coca-Cola
Opinion

Dr Pepper just overtook Pepsi. Could Coca-Cola be next?
Bartlett selling the Huel Daily Greens
Opinion

​I agree with the ASA banning Steven Bartlett’s Huel ads. I never thought I’d say th...
British Airways OOH ad
Opinion

OOH best practice is so simple, it forces you to get creative
Stills from Hellman's, Philadelphia and Oreo ads
Opinion

Andrew Tindall’s H.O.T. S.H.I.T. list: 2024’s 11 most effective ads so far
Two men in suits emerging from their wedding ceremony, one with his arm raised in celebration, the other looking at his wedding ring, as guests throw confetti
Opinion

Don’t make gay ads for the gays, make gay ads for profit
The marketing scientists - bad panels
Opinion

Can we make panel chats... not shit?
A cut up of several winning ads, they all feature people eating noodles
Opinion

What 15,000 consumers actually think about Cannes Lions winners
Image
Opinion

Creatively awarded ads, once effective, are now officially average
The latest cartoon from Andrew Tindall and Dhananjay Khanna
Opinion

The best and wurst of pre-testing: why marketers need to visit my sausage factory
Uncommon Creative Studio’s REAL work and Tom Birt’s horribly fake work that we should 100% not appreciate or celebrate
Opinion

Are ‘fake ads’ helping or hindering the advertising industry?
Super Bowl
Opinion

It was adland’s worst Super Bowl in years, but everyone is too afraid to tell you
A cartoon showing cars flying by an out of home spot. To the disappointment of marketers.
Opinion

7 out of 10 OOH ads don’t work. Here’s why and how to fix them