Opinion

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Kid using TikTok on mobile device

New

5 min read
Losing TikTok could spark Gen Z’s next big movement
Opinion
The Liminal Space

New

7 min read
How can designers help businesses and brands ask big ethical questions?
Opinion
An image that says: Road to 2025

24 Dec 2024

6 min read
The 6 marketing trends I’m betting on in 2025
Opinion
A crystal ball

23 Dec 2024

4 min read
We are really bad at predicting the future. But there is a way
Opinion
strap
Premium Item

23 Dec 2024

7 min read
Strap in – 2025 is expected to deliver an M&A ramp up and here’s why
Opinion
Sora

20 Dec 2024

9 min read
Collaborate or retaliate? How should adland ‘storytellers’ react to Gen AI invasion
Opinion
Photograph of a tower with cupola against a blue sky

20 Dec 2024

4 min read
From global to local: driving brand success through cross cultural marketing
Open Mic
Nigeria on the map

20 Dec 2024

7 min read
​You’re not really global if you miss the opportunity in Africa
Opinion
John Cooper Clark on the set of a Sugar Puffs ad

19 Dec 2024

5 min read
To convey one’s mood in 17 syllables is very diffic... and that’s why you gotta try
Opinion
itch
Premium Item

19 Dec 2024

4 min read
Can Omnicom & IPG clients resist the itch to pitch?
Opinion
JD Sports celebrates different types of modern family units

18 Dec 2024

5 min read
Why you need more than a TVC to engage Gen Z this Christmas
Opinion
Crashing waves turn into white horses as surfers ride them

17 Dec 2024

4 min read
Is Guinness still worth the wait?
Opinion
The Economist
Premium Item

16 Dec 2024

4 min read
Should brands be laughing all the way to the food bank in 2025?
Opinion
Deadpool's personalized controller, a way to attract new gamers

16 Dec 2024

7 min read
Gaming won't grow unless it attracts new viewers – thankfully there is a KPI for that
Opinion
Virgin Atlantic

13 Dec 2024

6 min read
Advertising’s social impact problem – and how to solve it
Opinion
Bloomberg Media

12 Dec 2024

5 min read
What does a head of data science do all day? Bloomberg’s Phil Robinson explains
Opinion
Teen on phone

12 Dec 2024

5 min read
Australia’s teen social ban is not the answer
Opinion
The slow turtle wins the race

12 Dec 2024

5 min read
Slow the f**k down and build something worth remembering
Opinion

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