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Predictions 2025

From emerging trends to expert analysis, industry leaders share their hot takes on the biggest innovations set to shape the year ahead for marketing. Our 2025 predictions coverage extends from screen to stage, taking in CES in Vegas and culminating with our Predictions event in London on January 30. Find out more.

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17 Dec 2024

5 min read

How should CMOs prepare for ‘anemic budget growth’ in 2025?
'2025' in blue gainst a white background

19 Dec 2024

8 min read

As AI beds in, is brand strategy becoming (ironically) all the more human?
The Economist

16 Dec 2024

4 min read

Should brands be laughing all the way to the food bank in 2025?
Person smiling

12 Dec 2024

6 min read

A way with words? 4 ways marketers can better engage local markets in 2025
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Agency growth will be fueled by ability to change and adapt quickly
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New

6 min read
Embracing and nimble adaptability is key to growth in 2025, say agency heads
Agency Advice
Relationships
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27 Dec 2024

9 min read
Deeper collaboration to build closer client relationships will be vital in 2025
Agency Advice
An image that says: Road to 2025

24 Dec 2024

6 min read
The 6 marketing trends I’m betting on in 2025
Opinion
Lights

24 Dec 2024

8 min read
Adland creatives on the trends they predict for 2025
Creative thinking
A crystal ball

23 Dec 2024

4 min read
We are really bad at predicting the future. But there is a way
Opinion
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23 Dec 2024

7 min read
Strap in – 2025 is expected to deliver an M&A ramp up and here’s why
Opinion
Adaptability and resilience will be key qualities in 2025
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23 Dec 2024

8 min read
Resilience and adaptability are key 2024 takeaways for many agency leaders
Agency Advice
Source: The Bacardi Limited 2025 Cocktail Trends Report

20 Dec 2024

5 min read

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Cheers to 2025 – 5 trends set to raise the bar for spirits marketing
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025