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Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Meet Maria

05 Nov 2024

3 min read

A 100-year-old grandma's Instagram delivered record bookings for JCDecaux
Doritos

04 Nov 2024

5 min read

How Doritos created the world’s first AI-augmented snack
share your gyoza campaign

05 Nov 2024

4 min read

A look at Bibigo’s ‘Share Your Gyoza’ – the tasty campaign Europe devoured
Example of winning work

04 Nov 2024

3 min read

Why Unilever used UV lights to unveil forbidden stains
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Advertising Case Studies

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Example of the award-winning work

04 Nov 2024

3 min read
How the voice of Bernie Wagenblast encouraged support of the NYC trans community
The Drum Awards
Uber

04 Nov 2024

5 min read
What happened when UberEats turned great horror movie lines into discount codes
The Drum Awards
Example of winning work

04 Nov 2024

3 min read
Why Unilever used UV lights to unveil forbidden stains
The Drum Awards
Award winning work

04 Nov 2024

8 min read
Old dog, new tricks: how good old fashioned billboards changed the VR game for Meta Quest
The Drum Awards
Doritos

04 Nov 2024

5 min read
How Doritos created the world’s first AI-augmented snack
The Drum Awards
Example of winning work

04 Nov 2024

7 min read
How Lidl parodied East 17’s Christmas anthem to the delight of millions
The Drum Awards
Waiting

04 Nov 2024

3 min read
How JPMorgan Chase got the masses talking about the Clean Slate Act
The Drum Awards
Example of the award-winning work

04 Nov 2024

3 min read
​This 100-year-old grandma’s Instagram delivered record bookings for JCDecaux
The Drum Awards

Social Media Case Studies

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garnier's 24 hour tiktok livestream

05 Nov 2024

4 min read
How Garnier’s revolutionary, 24-hour TikTok livestream boosted sales & skin glow
The Drum Awards
Example of winning work

05 Nov 2024

4 min read
How Beatlemania helped sell Eton Shirts
The Drum Awards
Run on Heinz

05 Nov 2024

3 min read
Heinz hacked the world’s biggest mobile running apps to target runners - and it worked
The Drum Awards
Bird of the Week

05 Nov 2024

7 min read
​Inside the infamous and unhinged RSPB ‘Bird of the Week’
The Drum Awards
advil head settings campaign

05 Nov 2024

4 min read
Why Advil’s ‘Head Settings’ campaign is a game-changer for Canadian gamers
The Drum Awards
yummy k campaign

05 Nov 2024

4 min read
Why Knorr’s ‘Yummy K’s’ popped up & sold out – the recipe of a viral success
The Drum Awards
share your gyoza campaign

05 Nov 2024

4 min read
A look at Bibigo’s ‘Share Your Gyoza’ – the tasty campaign Europe devoured
The Drum Awards
michael cera

05 Nov 2024

4 min read
Behind CeraVe’s Michael Cera conspiracy – the skincare campaign that stole the Super B...
The Drum Awards

B2B Case Studies

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Birds eyeview of woman walking over circular paving

11 Dec 2024

8 min read

Sponsored

2B or not B2B – there’s no question: how to get on board the B2B brand boom
Promoted
Amazon Ads

05 Nov 2024

6 min read
Why Amazon Ads stoked envy among media buyers
The Drum Awards
DP World

05 Nov 2024

5 min read
How DP World challenged a 100-year-old standard to address the climate crisis
The Drum Awards
SE

05 Nov 2024

6 min read
How Schneider Electric leveraged AI to target key decision makers
The Drum Awards
Case Study

05 Nov 2024

7 min read
How to get a B2B podcast in the top 10% of global podcasts
The Drum Awards
Heineken Pub Museums

05 Nov 2024

5 min read
Heineken turned Irish pubs into virtual museums to keep them open for longer
The Drum Awards
Sun Chemicals

05 Nov 2024

3 min read
Inside Sun Chemical’s bold declaration for disrupting the brand packaging industry
The Drum Awards
Inside this law firm's flourishing sponsorship of the RHS Chelsea Flower Show

05 Nov 2024

4 min read
​Inside this law firm’s flourishing sponsorship of the RHS Chelsea Flower Show
The Drum Awards

Experience Case Studies

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IWC

11 Nov 2024

6 min read
Speed City, the unique pop-up desert camp, won over F1 revelers. Here’s how
The Drum Awards
VML UK

11 Nov 2024

5 min read
How this award-winning campaign shortened organ transplant wait times for children
The Drum Awards
Example of winning work

11 Nov 2024

6 min read
How Canon and RNIB helped blind and partially sighted people feel photography
The Drum Awards
Sela

11 Nov 2024

8 min read
How Sela and RNID ‘Unsilenced The Crowd’ at Newcastle FC with accessible tech
The Drum Awards
Example of the award-winning work

11 Nov 2024

5 min read
Why Heineken preserved pubs as museums
The Drum Awards
Example of winning work

11 Nov 2024

3 min read
How BBC Studios projected an experience worthy of Planet Earth III
The Drum Awards
Example of winning work

11 Nov 2024

4 min read
Inside one of the ‘best executions of a brand sponsorship’ Arsenal FC has ever seen
The Drum Awards
Smack for Heinz

11 Nov 2024

7 min read
Few brands want ‘smacked’ by customers. For Heinz, its an award-winning idea
The Drum Awards

Design Case Studies

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NBCU

12 Nov 2024

5 min read
Why NBCU redesigned election coverage as a rich interactive experience
Awards Case Studies
Superflexible

12 Nov 2024

5 min read
EDS sufferers pain made visible by WMH&I
Awards Case Studies
Harvey Nichols

12 Nov 2024

3 min read
Harvey Nichols rekindled its ‘hedonistic’ attitude through packaging
Awards Case Studies
Leone

12 Nov 2024

4 min read
Pastiglie Leone brand reinvigorated through ‘sensory escapism’
Awards Case Studies
The Smear Campaign

12 Nov 2024

4 min read
This grossout ‘Smear Campaign’ resonates with UK public
Awards Case Studies
Persil

12 Nov 2024

3 min read
​Persil’s poster scavenger hunt wins big with Arsenal fans
Awards Case Studies
Spotify

12 Nov 2024

3 min read
Spotify coded music videos into spreadsheet to attract media planners. It worked
Awards Case Studies

09 Dec 2023

2 min read
Nokia brought its brand to life with a fresh take on event design
Creative

Social Purpose Case Studies

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Dove is improving representation in gaming

12 Nov 2024

5 min read
How Dove is improving representation in the gaming world
Awards Case Studies
E45 skin transition campaign

12 Nov 2024

7 min read
Here’s how skincare brand E45 stood up for the trans community
Awards Case Studies
Avon Reverse make-up tutorial

12 Nov 2024

6 min read
Why Avon created a reverse make-up tutorial to draw attention to gender-based violence
Awards Case Studies
This campaign by Ogilvy turned Kenya's delivery riders into a fleet of first responders

12 Nov 2024

4 min read
This campaign by Ogilvy turned Kenya's delivery riders into a fleet of first responders
Awards Case Studies
Lifebuoy printed thermometers on its packaging to prevent Indonesia's biggest killers

12 Nov 2024

5 min read
Why Lifebuoy put thermometers on its packaging to prevent Indonesia’s biggest killers
Awards Case Studies
Sokito football boots

12 Nov 2024

8 min read
How this brand is changing the game with sustainable football boots
Awards Case Studies
This campaign empowered India's women to solve its water crisis

12 Nov 2024

7 min read
​This campaign empowered India’s women to solve its water crisis
Awards Case Studies
Why the NHS partnered with a supermarket to get people to check their bodies

12 Nov 2024

4 min read
Why the NHS partnered with a supermarket to get people to check their bodies
Awards Case Studies

Media Case Studies

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Weird Fish brand campaign

13 Nov 2024

7 min read
How Weird Fish ditched discounts, refreshed its image and won over younger consumers
Awards Case Studies
Mussels in a pot

13 Nov 2024

2 min read
This fully-integrated media strategy boosted revenue 137% for foodservice company Brakes
Awards Case Studies
Journey Further

13 Nov 2024

3 min read
​Why Boots Hearingcare listened to Journey Further’s advice on online bookings
The Drum Awards
Guinness billboard in crowded train station

13 Nov 2024

6 min read
How weather-triggered DOOH ads made Aussies reach for a wintertime Guinness
Awards Case Studies
Swarovski crystals

13 Nov 2024

8 min read
How an integrated PPC & SEO strategy got more mileage out of Swarovski’s media budget
Awards Case Studies
Vehicle in the snow

13 Nov 2024

4 min read
How a refreshed paid media strategy generated 30,000 leads in a single month for Motors
Awards Case Studies
Unsilence the crowd

13 Nov 2024

8 min read
How Sela and Newcastle United FC brought football to life for deaf fans
The Drum Awards
PHD UK's Streams of Consciousness

13 Nov 2024

5 min read
​Inside PHD UK and British Heart Foundation’s Twitch campaigns that’s saving lives
The Drum Awards

PR Case Studies

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People standing on a boat that says Ocean Clean Up

13 Nov 2024

6 min read
Engagement to Action: How a PR partnership is saving Klang River
Awards Case Studies
A child playing an a game

13 Nov 2024

5 min read
How Indigo Pearl created PR buzz for the London Games Festival
Awards Case Studies
Man walking down the street in a Domino's heatsuit

13 Nov 2024

3 min read
How Domino’s got the press all hot for its Heatsuit campaign
Awards Case Studies
A collection of animated images of children in doctors waiting rooms

13 Nov 2024

4 min read
Inside the NHS child organ donor drive
Awards Case Studies
A packet of the Beavertown open up crisps with a handful of crisps placed in front

13 Nov 2024

5 min read
How Beavertown and CALM got men to open up over a bag of crisps
Awards Case Studies
People separated by being on their laptops on different islands

13 Nov 2024

5 min read
Inside Perceptyx’s PR campaign to decode work culture
Awards Case Studies
Young girls playing with Lego

13 Nov 2024

4 min read
How Lego used PR to shift gender stereotypes for young girls
Awards Case Studies
Fans at Newcastle United jumping up and down

13 Nov 2024

5 min read
How Sela unsilenced the football crowd with the Newcastle United and RNID
Awards Case Studies

Content Case Studies

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AB InBev's unique F1 race cemented a beer brand's place in culture

13 Nov 2024

4 min read
AB InBev’s unique F1 race cemented a beer brand’s place in culture
The Drum Awards
FLVR, Pepsico's food entertainment app

13 Nov 2024

6 min read
How PepsiCo created FLVR, the most popular food channel on TikTok
Awards Case Studies
Over 1m people downloaded Vodafone's app to support domestic abuse victims

13 Nov 2024

5 min read
Over 1m people downloaded Vodafone’s app to support domestic abuse victims
Awards Case Studies
Tapping into British film-making, BMW set a record for brand sentiment - here's how

13 Nov 2024

8 min read
BMW set a record for brand sentiment by tapping into British film-making - here’s how
Awards Case Studies
Kinder Playtime

13 Nov 2024

6 min read
How Kinder took its toy building experience into the digital world
Awards Case Studies
Inside The Times and Nutmeg's 'Couch to £5k' financial boot camp

13 Nov 2024

3 min read
Inside The Times and Nutmeg’s ‘Couch to £5k’ financial boot camp
Awards Case Studies
What happened when Audible created a propaganda channel on Twitch

13 Nov 2024

7 min read
What happened when Audible created a propaganda channel on Twitch
Awards Case Studies
Chicken Shop Date

13 Nov 2024

4 min read
Chicken Shop Date: From a niche YouTube series to global sensation in just 1 year
Awards Case Studies

Agency Business Case Studies

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The staff of PR agency The Romans

14 Nov 2024

7 min read
How PR shop The Romans is growing its global empire
Awards Case Studies
Flags flying

14 Nov 2024

7 min read
How Locaria’s work to redefine marketing localization strategy became award-winning
Awards Case Studies
The team of agency Cactus

14 Nov 2024

4 min read
How agency Cactus is helping the world to understand men’s mental health
Awards Case Studies
The logo of agency Hopeful Monsters

14 Nov 2024

6 min read
How ‘treating culture as a serious business’ netted Hopeful Monsters a Drum Award
Awards Case Studies
A collage of work by agency Manifest

14 Nov 2024

6 min read
‘The agency of tomorrow’: How agency of the year Manifest future-proofed in 2024
Awards Case Studies
A sapling

14 Nov 2024

6 min read
How CEO Chris Jones led Space & Time’s pivot to become a ‘growth marketing agency’
Awards Case Studies
A man, leaning in for a handshake

14 Nov 2024

4 min read
How award-winning Translate Plus keeps client satisfaction rates over 90%
Awards Case Studies
A woman from agency Verb at an event

14 Nov 2024

5 min read
How the entrepreneurs behind Verb built a rapidly growing agency from scratch
Awards Case Studies

Search Case Studies

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28 Nov 2023

4 min read
Jacada Travel's efforts to drive PPC growth explained
Technology

28 Nov 2023

6 min read
Zipcar shares award-winning strategy to grow visibility in search
Technology

28 Nov 2023

6 min read
How Verve used good content to grow an online mortgage client's marketshare
Technology

28 Nov 2023

5 min read
Specsavers plugged appointment data into media buying, here's how it worked
Technology

28 Nov 2023

7 min read
How Nicorette ensured its site visibility lived up to its brand power
Technology

28 Nov 2023

5 min read
Royal Mail's award-winning B2B drive explained
Technology

28 Nov 2023

6 min read
Kinesso helped Hiscox turn around its organic reach
Technology

28 Nov 2023

6 min read
Using taboo-busting editorial to reach new audiences: lessons from Libresse
Technology

Metaverse Case Studies

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10 Dec 2023

2 min read
How EY has built out an award-winning metaverse lab
Technology

08 Dec 2023

4 min read
Adidas Original's venture into the metaverse explained
Technology

29 Nov 2023

3 min read
How Cult set up a Beauty Week in the metaverse for top clients
Technology

29 Nov 2023

7 min read
H&M nailed its metaverse entry with one simple priority. UX
Technology

29 Nov 2023

6 min read
Metavision became a metaverse leader - here's how
Technology

29 Nov 2023

3 min read
Papa John's cut a nice slice of the NFT market with this award-winning work
Technology

29 Nov 2023

3 min read
Pizza Hut's move from Web 2 to Web 3 made it a big cheese in the metaverse - here's how
Technology

29 Nov 2023

3 min read
The metaverse helped promote independent artists, here's how
Technology

Out of Home Case Studies

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05 Dec 2023

3 min read
Maybelline on launching its falsies to the world
Media

05 Dec 2023

3 min read
Harry's on how seeing the big picture delivered big sales
Media

05 Dec 2023

6 min read
How Kinetic & PHD drove Barbie & Ken to movie success
Media

05 Dec 2023

4 min read
GSA created buzz around Google's geospatial software, here's how
Media

05 Dec 2023

7 min read
How Posterscope and EE got late night commuters home safely
Media

05 Dec 2023

4 min read
How creative, media and PR boosted Tony Blair's ticket sales
Media

05 Dec 2023

3 min read
Uber Eats creates cultural moment to celebrate Ramadan, here's how
Media

05 Dec 2023

3 min read
TfL on launching the Elizabeth Line
Media

Digital Advertising Case Studies

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06 Dec 2023

2 min read
Pop-Tarts tapped into the zillow surfing craze with its edible listing, here's why
Technology

06 Dec 2023

5 min read
How an out-of-the-box social campaign showed an off-road powerhouse in full focus
Technology

06 Dec 2023

5 min read
How Hennessy crafted success with a programmatic omnichannel campaign
Technology

06 Dec 2023

7 min read
Henkel explains its award-winning account-based transformation
Technology

06 Dec 2023

5 min read
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
Technology

06 Dec 2023

2 min read
How KitKat said more with fewer words in digital
Technology

06 Dec 2023

3 min read
How Vim Black, a fake product, made a real impact in households
Technology

06 Dec 2023

4 min read
Mastercard's Team of Leos was a Messi masterclass, here's why
Technology

Digital Industries Case Studies

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30 Nov 2023

5 min read
How UBS looked to social media to spread the word around its sustainable investments portf...
Technology

30 Nov 2023

6 min read
GDST on how it used social content to boost school registrations
Technology

30 Nov 2023

6 min read
How one tweet got the world talking about Heinz Tomato Ketchup
Technology

30 Nov 2023

6 min read
How UK Power Networks created more engaging online experiences
Technology

30 Nov 2023

2 min read
Ogilvy on how it changed perception of Argos and delivered impressive ROI
Technology

30 Nov 2023

4 min read
OREO tasked VMLY&R Commerce to raise sales - here's how it worked
Technology

30 Nov 2023

5 min read
VMLY&R Commerce on why it turned to retro ad jingles to help Alzheimers sufferers in Puerto...
Technology
Example of the award-winning digital work

30 Nov 2023

4 min read
Code and Theory launched Tipico's digital campaign in just six weeks. Here's how
Technology

Marketing APAC Case Studies

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Example of award-winning work

30 May 2024

7 min read
Taiwan’s award-winning video strategy to attract tech businesses explained
Marketing
Example of award winning work

30 May 2024

6 min read
One brand's efforts to reduce non-renewable energy in streaming ads explained
Marketing
Example of award-winning work

30 May 2024

5 min read
How Guinness became the Australian beer of winter
Marketing
Example of award-winning work

30 May 2024

5 min read
Inside Arena Breakout x Grab’s unconventional, reality-bending partnership
Marketing
Example of award-winning work

30 May 2024

4 min read
Inside Schneider Electric’s B2B campaign to turn Unsung Heroes into Impact Makers
Marketing
Example of award-winning work

30 May 2024

6 min read
What worked about Puma homage to the trailblazers of female football, the OG’s
Marketing
Example of award-winning work

30 May 2024

4 min read
How Klook and grandparents proved to gen Z that Singapore is still cool
Marketing
Example of award-winning work

30 May 2024

5 min read
Pond’s changed perceptions with a packaging relaunch. Here’s how
Marketing

Marketing EMEA Case Studies

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Raf Uddin, UK Creative Director of Kantar

18 Jul 2024

4 min read
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies...
Marketing
The Drum Marketing Awards 2024

24 Jun 2024

4 min read
As an awards judge here are my (admittedly hungover) tips for true creative innovation
Opinion
Example of the award-winning work

13 Jun 2024

7 min read
Paddy Power, prostates and darts. A closer look at partnership bullseye
Marketing
Example of the award-winning work

13 Jun 2024

5 min read
Travel’s great. Booking’s not. Travelport’s 7 Wonders Challenge had the answer
Marketing
Example of the award-winning work

13 Jun 2024

7 min read
How E-FWD Thinking helped drive the energy transition
Marketing
Example of the award-winning work

13 Jun 2024

5 min read
A pre-loved clothing campaign helped keep teens off train tracks. Here’s how
Marketing
Example of the award-winning work

13 Jun 2024

5 min read
Explaining the 200th anniversary relaunch that will keep the RNLI afloat
Marketing
Example of the award-winning work

13 Jun 2024

6 min read
​Movember’s drive to tackle male suicide worked. Inside the award-winning campaign
Marketing

Marketing Americas Case Studies

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winners at DMA's America's

16 Jul 2024

4 min read

Sponsored

Lifting the lid on STōK Cold Brew Coffee’s & Hershey’s winning advertising strategies...
Promoted
Croctober

06 Jun 2024

5 min read
How Croctober became a celebration of people who like Crocs
Marketing
Example of the award-winning work

06 Jun 2024

3 min read
How a care provider increased patient traffic and diversified audience demands
Marketing
Example of winning work

06 Jun 2024

7 min read
Inside New Jersey’s mission to better celebrate successful business
Marketing
Award winning work

06 Jun 2024

6 min read
How the La-Z-Boy rebrand was Standing Up for Your Right to Sit Down
Marketing
Example of winning work

06 Jun 2024

2 min read
​Yeti’s mission to Map The Gaps resonated with hikers, here’s how
Marketing
Example of winning work

06 Jun 2024

6 min read
How Amazon’s ‘Ads That Work As Hard As You Do’ won over SMBs
Marketing
Example of winning work

06 Jun 2024

7 min read
How a DOOH campaign encouraged more to ‘Travel Texas’
Marketing

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