This fully-integrated media strategy boosted revenue 137% for foodservice company Brakes
Winning the Gold award at The Drum Awards for Media 2024 in the Food & Beverage category is Reflect Digital for Brakes. Here is the award-winning case study.
Reflect Digital helped Brakes achieve a significant increase in traffic and revenue
Challenge
Food and distribution company Brakes operates in a highly competitive market. To drive growth, digital marketing agency Reflect Digital knew it needed to increase new customer spend.
The agency proposed taking a sector-specific approach to marketing – a new concept for Brakes – to focus on the brand’s home care offering.
Brakes set out with an ambitious goal to drive a 37% increase in new customers and a 23% increase in new business revenue.
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Solution
Taking a human-first approach, Reflect Digital kickstarted the project with a deep dive into Brakes’ market and key personas for targeting, arming itself with valuable information about behaviors and motivations.
Search teams then took an integrated approach, working with Brakes’ other agencies to ensure complete channel harmony across email, paid, organic, creative and traditional PR.
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Results
By combining behavioral thinking with our search marketing expertise, Reflect Digital’s integrated search campaign resulted in significant wins for the client – smashing initial targets.
In the end, the strategy helped deliver a 178% increase in clicks through organic search for ‘care’ queries. It lifted views on Brakes’ main care landing page by over 60% and increased conversion from that page by 14,000%.
Plus, the approach generated organic traffic through PR, thanks to seven pieces of coverage and 14 backlinks.
What’s more, the client continues to see success off the back of the initiative and hopes to apply the learnings to other sectors for future success.
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