How BBC Studios projected an experience worthy of Planet Earth III

Next, we invited guests to enter the Behind the Scenes Room where we projected bespoke infographics and video inserts. Guests discovered highlights of the Planet Earth trilogy, including the technological innovations used to create the series. In this room we introduced key personnel behind the shows as well as Sir David Attenborough the legendary presenter.

Last but certainly not least we held the Exclusive premiere – an entrancing presentation in the round where guests were welcomed to the backdrop of our 360 animated Planet Earth III iconic. Once seated they were transported to the middle of a city street in Nepal where a rhino was taking a stroll. The 360-experience continued with a teaser for the new series followed by presentations in person from the producers and exec producers. The actress Shailene Woody spoke about her work with the show. The presentation concluded with a message of hope from Sir David Attenborough.

The response was overwhelming. Huge influencer coverage on social media

targeted new younger audiences and gained over 12m views. The event was covered extensively in the press and clients were universally impressed.

‘It was such a unique, memorable experience and a real creative triumph! We’re really looking forward to seeing more #planetearth3 content on TikTok over the coming weeks’ TikTok.

‘What a show you guys put on. Its content done right!’ Google.

‘ZDF and BBCA were hugely impressed and happy to be recognised for their role’ BBCA & ZDF

‘My clients were in awe – full of praise. I wish you could have heard their comments going round the habitat rooms and the emotions they were expressing watching the clips’ Andrea Raman ME SRMG.

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