Opinion

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The slow turtle wins the race

12 Dec 2024

5 min read
Slow the f**k down and build something worth remembering
Opinion
Calendar
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11 Dec 2024

4 min read
Iris Americas boss Jill Smith on what agencies need to succeed in 2025
Opinion
The cover of Winner Takes it All

11 Dec 2024

4 min read
Your brand playbook isn’t fit for this winner-takes-all world
Opinion
Omnicom
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10 Dec 2024

5 min read
Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?
Opinion
A person looking at the horizon

09 Dec 2024

4 min read
B2B is dead, long-live business-to-human
Opinion
John Lewis

06 Dec 2024

5 min read
What real people told YouGov about the John Lewis Christmas ad
Opinion
A still from Netflix's Buy Now

05 Dec 2024

5 min read
You might not like it but marketers need much more than ‘Buy Now!’ as a mantra
Opinion
Snoop Dogg presents Publicis results
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05 Dec 2024

6 min read
How dogged determination finally made Publicis the world’s largest ad group
Opinion
ipg results

04 Dec 2024

5 min read
Can IPG sell the future to save its present?
Opinion
Ipod Sil

04 Dec 2024

5 min read
If everything is design, why not work like Jony Ive is watching?
Opinion
Beckham stars in Predator ad

04 Dec 2024

9 min read
If football remains obsessed with nostalgia, can it have a future?
Opinion
Dreamforce

04 Dec 2024

5 min read
What to do about the fabled 95% not in-market for your B2B service?
Opinion
DEIB pegs on a frosty line

03 Dec 2024

6 min read
The real cost of business abandoning inclusion
Opinion
A person looking at the horizon

03 Dec 2024

6 min read
Why shouldn’t your B2B brands be unmissable?
Opinion
A pink Jaguar concept car which has been leaked online ahead of its unveiling

02 Dec 2024

4 min read
The cat’s out of the bag but Jaguar’s rebrand still feels like a stray
Opinion
A bee approaching a flower

02 Dec 2024

6 min read
With B2B and B2C cross-pollinating, your marketing approach must change
Opinion
Pregnant
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28 Nov 2024

5 min read
The mother of all problems remains true gender equality
Opinion
Ethics
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28 Nov 2024

5 min read
What does a head of ethics do all day? OMG UK’s Alice Thwaite explains
Opinion

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