Marigold - Insights | The Drum

Marigold’s ‘5 steps for selecting the right email marketing platform for media & publishing’ guide

Data & Privacy

‘If it’s not relevant, it won’t resonate’ – 5 steps for relationship martech success for media and publishers

A bite taken out of a cookie, representing the end of third party cookies

Data & Privacy

Hear me out: the death of the cookie is a good thing for marketers - here’s why

Personalized privacy (padlocks with names on)

Brand Strategy

How marketers can turn privacy challenges into personalization opportunities

Zero-party data can be obtained - but quality relationships are crucial to earning it

B2b Marketing

The best way to collect zero-party data? Personalized customer relationships – here’s why

Industry insight

Personalization and loyalty will win the holiday shopping season

Industry insight

Brand loyalty is lagging. Here’s how to catch up

Industry insight

5 ways QSR brands can incorporate gamification into rewards and loyalty campaigns

Industry insight

This is the best time for brands to re-think their loyalty programs - here's why

Industry insight

How retail marketers can plan and execute a successful back to school campaign in 2024

Industry insight

How to turn Google and Yahoo’s email deliverability requirements to your advantage

Industry insight

Customer loyalty crucial for brand success in 2024, new research suggests

Industry insight

3 reasons why 2024 is the year to put more 'relationship' in your marketing

Industry insight

Here's the top reason loyalty programs fail for brands - and 3 ways to fix it

Industry insight

Prepare your holiday marketing playbook today with these 5 insights-driven tips

Industry insight

Why collecting zero-party data via loyalty programs is more important than a one-off sale

Industry insight

Why, when and how to use data storytelling in relationship marketing