IPG Mediabrands - Insights | The Drum

A dog wearing a disguise of comedy glasses

B2b Marketing

B2B comms are crying out for connection – and humour is the perfect conduit

Two puppets, of an older man and an older woman

Travel

Want to appeal to multigenerational travelers? Follow the grandparents

Dollar bills representing successful commerce

Brand Strategy

Beyond performance: how marketers can realize total commerce success

A pair of human lips, with a finger to them in a 'shh' gesture

Agency Leadership

The ‘try not to talk about AI’ challenge: What tech trends are exciting ad execs?

Industry insight

What to expect from mixed reality at CES 2025

Company news

MAGNA Ad Forecast: Media Innovation to Propel the Global Ad Market Towards Trillion Mark

Industry insight

The value of quiet leadership in a loud world

Industry insight

Mind the gap: how to improve healthcare disparity through media strategy

Company news

NAVIGATING AD NOISE, FRAGMENTATION AND MISINFORMATION ON SOCIAL MEDIA TO BUILD ENGAGEMENT

Company news

KINESSO Launches Industry-First “Experimentation Lab”

Industry insight

Three uncomfortable questions marketers rarely have the time to ask themselves

Company news

MAGNA COLLABORATES WITH LINKEDIN TO EXPLORE CTV AD EFFECTIVENESS FOR B2B

Industry insight

Sports rights are more fragmented than ever – who are the winners and losers?

Company news

Political and Olympic Advertising Boost a Strong US Ad Market Further

Industry insight

Apple Intelligence could usher in a new era for AI

Company news

Acxiom’s Data and Identity Solutions Give IPG Mediabrands’ Clients a Competitive Edge