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Oscar Quine
Editorial freelancer
The Drum
Is the marketing industry doing enough to ally with LBGTQ+ workers and communities?
As we enter the era of microtrends, how are marketers keeping up?
As AI beds in, is brand strategy becoming (ironically) all the more human?
Does the scientific community need a rebrand?
‘Humans in the loop’: RLHF and how real people are quietly training generative AI
Are brands trying too hard at festivals – or is ‘festivalization’ just beginning?
As social gnaws at production budgets, how are marketers responding?
How do you keep a client for nearly 90 years? Just ask GPJ
As Google and Meta vie for digital ad spend, should social or search teams lead?
Social might be taking over online, but your brand still needs a website
What’s the best IRL marketing work you’ve seen recently?
As the funnel breaks down, what’s the road ahead for media buying?
What’s the outlook for the rest of 2024?
What’s the secret ingredient of funny ads? And some of the best examples
Golden gap years and youth cruises: Marketers on 2024’s travel trends
Promoted
As influencer marketing strives for authenticity, diversity and independence are key
The Drum Network
In-housing, billing arrangements, and consultancy: How are agencies pivoting in 2024?
We ask marketers: Which brands are too good to rebrand?
Livestream shopping is huge in APAC, but is it ready to take the world by storm?
Why the joys of real-world advertising still can’t be recreated by AI or screens
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