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Sam Anderson
Network Editor
The Drum
‘Consumers crave more than holiday spirit’: Ad execs on the trends of Christmas 2024
As B2B marketing ‘steps up’ creativity, what are ad execs favorite ads in the space?
In Ireland, anti-Black Friday marketing is reaching its own peak season
‘Less about the deal, more about the feel’: Ad execs on Black Friday in 2024
Can this ‘pop-up creative agency’ reinvigorate the ad industry’s passion for planet?
Live-in novels, brainwaves and a branded Berlin Wall: marketers’ dream ad formats
After annus horribilis, Twitch CMO is bullish on ‘creator marketing’ strategy
Do brands have to get freaky to stand out on social media?
Inside the rise (and coming fall?) of marketing’s infatuation with sneakerheads
What emerging fashion brands should marketers be keeping an eye on?
‘What drives you insane at work?’: A crowd-sourced marketing interview
‘The industry needs to start asking hard questions’: Marketers on battling burnout
Which travel influencers are marketers following in 2024?
An alternative 2024 beach reads list – by marketers, for marketers
100 days since acquisition by Accenture, Unlimited Group is bullish about future
Have we been measuring brand effectiveness all wrong? This agency thinks so
Elsewhere in the summer of sport: The brands, sports, and athletes to keep an eye on
As indie influencer shop Ykone enters the UK, can it take on the networks?
AI search is (sort of) here. How scared are marketers?
Listen: A podcast about podcasting, with Spotify and marketing-podcasters
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