Top 20 US financial services advertisers by media spend

Four of the top five spots on the list go to insurance giants, each presiding over a media budget in excess of $500m, with Progressive Insurance the biggest spender overall.

That’s according to media spend data provided by Winmo, the sales intelligence platform designed by and for professionals in advertising, media and agencies, which is based on their trailing 12-month estimated media spend, 2023/24.

Capital One is the highest-placed bank on the list, in third place, followed by JPMorgan Chase & Co at six and Bank of America at nine.

While much attention has been lavished on the cryptocurrency craze and fintech boom, this is a ranking dominated by long-established institutions. The top five companies alone boast a combined 400 years of history. JPMorgan, the oldest entrant, can trace its origins back to the Bank of the Manhattan Company, founded in 1799.

Trailing 12-month estimated media spend, 2023/24. All data © Winmo LLC, used under license 2024.

Winmo is the most widely adopted sales intelligence platform designed by and for professionals in advertising, media and agencies to drive more wins by targeting the right decision-makers with precision. With verified contacts, brand insights and estimated media spend as key indicators, Winmo enables users to identify high-value prospects and connect at the ideal moment.

For more on how America’s biggest financial services companies are deploying their marketing budgets, check out our special Finance & Utilities hub. There, you’ll find features on challenger banks’ growing pains, the outlook for cryptocurrency brands and insights from the world’s most disruptive financial marketers.

You can also see how the UK picture compares with our ranking of the UK’s top 20 UK financial services advertisers.