Categories Marketing Agencies Creative Media Sustainability Technology

Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

All Marketing Brand strategy Marketing budgets B2B marketing Brand purpose
Piggy bank with someone putting money in it

17 Dec 2024

5 min read
How should CMOs prepare for ‘anemic budget growth’ in 2025?
Ad spend
Closeup fingertip presses TikTok icon on mobile phone screen in dark room

09 Dec 2024

7 min read
TikTok files emergency motion to stop US ban – but brands & creators are eyeing the door
Social Media
A still from ASDA's 2024 Christmas ad 'The Gnome of Christmas'

22 Nov 2024

5 min read
Record client spend makes it a very merry Christmas for UK marketers
The Drum Network
maga hat over a trans flag

06 Nov 2024

5 min read
What Trump’s win – and $215m worth of anti-trans ads – mean for the future of campai...
Public Relations (PR)
Mark Penn smiling

05 Nov 2024

13 min read
Ex-Clinton advisor & holdco CEO Mark Penn decodes campaign tactics as voters hit the polls
Ad spend
'Dr Rick'

01 Nov 2024

5 min read
Top 20 US financial services advertisers by media spend
Ad spend
Lloyds rebrand

01 Nov 2024

5 min read
Top 20 UK financial services advertisers by media spend
Ad spend
HIGNFY

08 Oct 2024

4 min read

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19 Sep 2024

8 min read
Agency leaders debate how the Fed’s interest rate cut will impact advertising budgets
Ad spend

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