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Digital Advertising

Digital Advertising is used by brands to reach their target audience at every stage of the buying funnel. This form of marketing and advertising spans various channels and formats, most notably video, audio, image and text.

Discover how brands are using digital advertising to propel growth or if you’re on the hunt for a Digital Advertising agency, visit The Drum Recommends to find your perfect partner.

Google shatter
Premium Item

25 Nov 2024

9 min read
Judge unlikely to embrace US government’s push to require Chrome divestiture, experts sa...
Policy & regulation
A still from ASDA's 2024 Christmas ad 'The Gnome of Christmas'

22 Nov 2024

5 min read
Record client spend makes it a very merry Christmas for UK marketers
The Drum Network
A neon google logo using unfamiliar fonts

02 Sep 2024

8 min read
As Google and Meta vie for digital ad spend, should social or search teams lead?
Marketing
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Media
Group of speakers at Triplelift's Cannes panel

11 Jul 2024

5 min read

Sponsored

Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse...
Promoted
A marketer (man) has his head in his hands as he struggles to make Google Ads work on his laptop

06 Mar 2024

7 min read
In a privacy-first future, Google Ads is in trouble - here’s how it’ll impact marketer...
Open Mic
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
I voted stickers for US election

30 Jan 2024

2 min read

Sponsored

Politics, conflict and media: how to navigate challenges and opportunities
Promoted
panel speakers at CES 2024

10 Jan 2024

3 min read
Marketers uncover AI’s power to craft personalized enjoyable ads at CES 2024
Technology

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2025